Navigation Links
Account Management Training Suite Delivers Two Key Performance Dimensions

RALEIGH, N.C., May 24, 2011 /PRNewswire/ -- Pharmaceutical Institute, the leading provider of specialized training solutions for the pharmaceutical and biotech industry and a subsidiary of Campbell Alliance, today announced the release of its new Managed Markets Excellence® Account Management Suite of e-courses.  The suite is designed to improve the effectiveness of managed care account managers by addressing high-priority topics that drive success in today's payer-dominated marketplace.  

"The challenges arising from payer consolidation, healthcare reform, changing business models, and decreased customer access are driving demand for new account manager training," said Garry O'Grady, Senior Vice President and General Manager of Pharmaceutical Institute.  "The Account Management Suite will help managed care account managers gain the knowledge and skills they need to navigate this complexity."

The Account Management Suite provides training across two key dimensions of account manager performance.  It includes functional performance courses developed to impart the knowledge and skills that characterize high-functioning, high-producing account managers.  The suite additionally provides training to increase account managers' understanding of emerging industry topics and trends.  The

e-courses include the following:

Core Suite:

  • Creating a Needs-Based Account Plan
  • Penetrating the Total Health Plan
  • Articulating a High-Impact Value Proposition
  • Engaging the C-Suite
  • Enhancing Your Value Proposition With Health Outcomes Data

Case Study:

Best Practices in Strategic Account Management:  A Two-Part Case Study

  • Module 1:  Strategic Thinking and Partnership
  • Module 2:  Leveraging Key Stakeholders

Emerging Topics:

  • Comparative Effectiveness Research
  • Appropriate Use
  • Market Trends and Implications (printed learning guide)
  • Understanding the Impact of Health Plan Quality Initiatives
  • How Federal Affairs Impacts Your Business
  • Maximizing the State Government Agency Relationship

For more information on the Managed Markets Excellence® Account Management Suite, please visit:

About Pharmaceutical Institute

Pharmaceutical Institute is the leading provider of specialized training programs for the pharmaceutical and biotech industry.  We partner with subject matter experts from our parent company, Campbell Alliance, to develop high-impact distance learning solutions for professionals within all major pharmaceutical company functions including brand management, business development, clinical development, managed markets, medical affairs, sales, and trade and distribution.  Pharmaceutical Institute is based in Raleigh, N.C.  For more information, please visit

SOURCE Pharmaceutical Institute
Copyright©2010 PR Newswire.
All rights reserved

Related biology technology :

1. InVitria Further Strengthens Sales Team with Promotion of Brandy Sargent to Account Manager - Western United States
2. Andrew Chisholm Appointed Vice President, Sales and Corporate Accounts at Accumetrics
3. Immtech Announces Appointment of Virchow Krause as Independent Registered Public Accounting Firm
4. AMDL First to Implement US & China-Based, GAAP-Certified Accounting Technology to Capitalize on Lucrative China Healthcare Market
5. Over 60 Firms Confirmed to Attend CBIs Third Annual Bio/Pharmaceutical Collaboration and Transaction Accounting Conference in September
6. CBI Announces the Agenda for Their 6th Annual Pharmaceutical/Biotech Accounting and Reporting Congress
7. ClearTrial to Head Panel of Leading Wall Street Analysts at Pharmaceutical Accounting and Reporting Congress
8. Oncothyreon consults with Division of Corporation Finance about accounting for 2008 License Agreement
9. NeoStem Appoints Deloitte & Touche as New Independent Registered Public Accounting Firm
10. K-V Pharmaceutical Company Engages BDO USA, LLP as Independent Registered Accountants
11. Ed Weimer Joins Delta Point, Inc. as Executive Account Director
Post Your Comments:
(Date:11/30/2015)... -- Champions Oncology, Inc. (CSBR), engaged in the development of ... and use of oncology drugs, today announced that ... at the LD MICRO Investor Conference on Wednesday, December ... conference, held at the Luxe Sunset Bel Air Hotel ... feature 200 small/micro-cap companies and is expected to host ...
(Date:11/30/2015)...  HUYA Bioscience International, the leader in accelerating global ... today announced it has signed a Memorandum of Understanding ... collaboration between KDDF and HUYA with the ultimate goal ... for the global market. China,s ... innovative preclinical and clinical stage compounds. The company advances ...
(Date:11/30/2015)... Germany , November 30, 2015 ... Vienna, Austria to be held December 1-4, ... in Vienna, Austria to be ... owned subsidiary of Vycor Medical, Inc. ("Vycor") (OTCQB: VYCO), announced ... Therapy Suite at the 3rd European Congress of NeuroRehabilitation ...
(Date:11/30/2015)... PETACH TIKVAH, Israel , Nov. 30, 2015 ... ), a leading developer of adult stem cell technologies for ... Therapeutics Ltd., has been awarded an additional grant of approximately ... Chief Scientist (OCS). This grant, the second this year, brings ... to approximately $1.8 million (approximately NIS7 million).  ...
Breaking Biology Technology:
(Date:10/29/2015)... Mich. , Oct. 29, 2015  Rubicon ... Genomics for U.S. distribution of its DNA library ... kit and Rubicon,s new ThruPLEX Plasma-seq kit. ThruPLEX ... enable the preparation of NGS libraries for liquid ... for diagnostic and prognostic applications in cancer and ...
(Date:10/27/2015)... -- In the present market scenario, security is one ... verticals such as banking, healthcare, defense, electronic gadgets, and ... secure & simplified access control and growing rate of ... bank accounts, misuse of users, , and so on. ... and smartphones are expected to provide potential opportunities for ...
(Date:10/26/2015)... and LAS VEGAS , ... Nok Labs , an innovator in modern authentication and ... today announced the launch of its latest version of ... platform enabling organizations to use standards-based authentication that supports ... Nok S3 Authentication Suite is ideal for organizations deploying ...
Breaking Biology News(10 mins):