BROOMFIELD, Colo., Aug. 11 /PRNewswire/ -- Accera, Inc., a biotechnology company delivering breakthrough therapies in central nervous system diseases, announced today the launch of its "Lost & Found" campaign, an on-line initiative whereby each visit to www.lostandfoundcampaign.com prompts a $1 donation by Accera to support the Alzheimer's Foundation of America (AFA).
Every AD patient, caregiver or family who visits the "Lost & Found" Web site may participate in this fundraising campaign by simply selecting an icon that represents something they have lost or forgotten that day. Clicking on an icon will trigger a donation from Accera to AFA at no cost to the individual participants. All funds generated throughout this initiative will be donated to AFA on November 17, 2009, "National Memory Screening Day," to further AFA's efforts to support individuals with Alzheimer's disease and their families. The Web site also contains information on current treatment therapies and educational links for patients and caregivers.
National Memory Screening Day, an annual initiative sponsored by AFA, provides free, confidential memory screenings to individuals concerned about memory loss with the objective of early detection and intervention. Qualified healthcare professionals offer the face-to-face screenings at convenient locations in communities across the nation.
"We are pleased to be the recipients of Accera's 'Lost & Found' campaign as we work to raise awareness about National Memory Screening Day," said Eric J. Hall, AFA's president and chief executive officer. "With the incidence of Alzheimer's disease escalating, AFA is extremely appreciative of those who understand the vital need for support services and the difference they can make for individuals with dementia and their families."
Steve Orndorff, Ph.D., President and CEO
|SOURCE Accera, Inc.|
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