Social Media Recruitment Effort Energizes National Medical Laboratory
ABBOTT PARK, Ill., April 24 /PRNewswire/ -- In conjunction with
National Medical Laboratory Professionals Week (Lab Week), Abbott today
announced the winners of the Labs Are Vital(TM) Facebook Scholarship
Contest. Designed to engage and recruit young people to the clinical
laboratory profession, the Facebook initiative and scholarship contest
proved successful, reaching 2.9 million people, including nearly 1.8
million students interested in science.
-- Labs Are Vital launched a Facebook group and scholarship contest to
inform students about career opportunities in clinical lab sciences
and to recruit students into the profession.
-- High school and college students competed to win scholarships valued at
up to $2,500 by submitting videos, advertisements, or T-shirt designs
that encourage others to consider careers in laboratory medicine.
-- Student scholarships were sponsored by Labs Are Vital partners American
Society for Clinical Laboratory Science (ASCLS), Association of Public
Health Laboratories (APHL) and Blood Systems, Inc.
Labs Are Vital is a multi-pronged, multi-year education and awareness program sponsored by Abbott that is designed to highlight the critical role laboratory professionals play in healthcare and to address the issues facing laboratories today. Clinical laboratory professionals play a leading role in monitoring health, diagnosing diseases and assessing the treatment of patients.
Because of the workforce shortage of laboratory professionals in the
field, recruiting the next generation of laboratory professionals is one of
the many goals of the Labs Are V
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