Navigation Links
ASAE Releases Book Providing Associations with Strategies for New Normal
Date:2/27/2013

WASHINGTON, Feb. 27, 2013 /PRNewswire-USNewswire/ -- How can associations compete effectively in a "new normal" characterized by complex challenges in the marketplace, member preferences, technology, and other areas? Road to Relevance: 5 Strategies for Competitive Associations, available from ASAE's publishing arm, Association Management Press, equips association executives and volunteers with strategic yet practical guidance for focusing, delivering value, and eschewing distractions in the real and very dynamic environment in which they operate.  

(Logo: http://photos.prnewswire.com/prnh/20130227/DC67174LOGO)

Authors Harrison Coerver and Mary Byers , CAE, who wrote the predecessor bestseller Race for Relevance, point out that for organizations to be successful, their strategies have to align with industry and market conditions as well as internal functions and capabilities. Too often in trying to create a winning value proposition, associations attempt to be too many things to too many people, which reduces the organization's significance and risks irrelevance. It's critical for associations to pick the right priority in order to move forward.

"Tradition—not strategy – is the master of most associations," said co-author Harrison Coerver . "In today's competitive environment, many associations are trying to do too much while facing single-minded competitors. And, on top of that, a lot of resources are wasted and under-utilized in associations, making them overweight and out of shape while vying with lean competitors. Associations need to 'Wake up and smell the competition.' We outline five strategies that lead a relevant association to successfully compete in the new normal."

The five strategies are as follows:

  • Build on strength
  • Concentrate resources
  • Integrate programs and services
  • Align people and processes for efficiency
  • Purposefully abandon services and activities

"Each of these five strategies is powerful in and of itself. When you combine them, you create a powerful combination that addresses the issue of sustainability for associations. You can't continue to lose members and operate with less revenue indefinitely. If your organization has been challenged in any way, before, during, or after the recent recession, these strategies offer a way to create or maintain relevance for your members, both today and into the future," says co-author Mary Byers .

Road to Relevance gives a framework for identifying what's most significant and meaningful that you can offer your members. It includes case studies, adaptable examples, and thought-provoking questions designed to be used by both seasoned professionals and tomorrow's leaders.

Coerver is president of Harrison Coerver & Associates, a management consulting firm specializing in strategy and planning for trade associations, professional societies and other tax-exempt organizations. Byers, formerly an association executive, is now a consultant and professional speaker, who helps organizations on a variety of topics including developing leadership potential, creating harmony in work teams, developing strategic plans, and initiating and managing tough conversations. Together, Coerver and Byers have worked with more than 1,400 trade and professional associations.

Road to Relevance is available for $23.95 to ASAE members and $29.95 to nonmembers. For more information, and to purchase your copy, visit ASAE's book store.

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.


'/>"/>
SOURCE American Society of Association Executives
Copyright©2012 PR Newswire.
All rights reserved

Related biology technology :

1. Priceless Samples Can Be Destroyed Due to Inefficient Incubator Doors: Revolutionary Science Releases New Incufridge Line
2. Nano3D Biosciences Releases 96-well BioAssembler for 3D Cell Culture
3. OneMedPlace Research Releases Update to Research Report on Amarantus BioScience
4. BioSpace Releases 2013 Life Sciences / Biotech Employment Outlook
5. transOMIC technologies Releases Tagged ORF Clones for Protein Expression
6. How to Check for Bed Bugs in Houses, Hotels and Offices - CheckForBedBugs.com Releases It's Official Easy-to-Follow Guide
7. USANA Releases New Research On Vitamin D
8. Trade Show Display Company GLM Displays Releases New Buyer’s Guide
9. Atharva Lifesciences Consulting Releases the Biggest Ever Compilation of Science Funding Sources for India
10. Spirax Sarco Releases Steam Trapping Overview Brochure
11. MTA Releases Image of R Train Ceiling Rusting from Sandy Flooding; Rusty Cage Advises Hurricane Victims to Solve Rust Problems with Green Rusterizer
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... ... 23, 2016 , ... Mosio, a leader in clinical research ... Recruitment and Retention Tips.” Partnering with experienced clinical research professionals, Mosio revisits the ... tools, and strategies for clinical researchers. , “The landscape of how patients receive ...
(Date:6/23/2016)... HOUSTON , June 23, 2016 ... agreement with the Cy-Fair Sports Association to serve ... of the agreement, Houston Methodist Willowbrook will provide ... education and connectivity with association coaches, volunteers, athletes ... partner with the Cy-Fair Sports Association and to ...
(Date:6/23/2016)... ... 23, 2016 , ... Supplyframe, the Industry Network for electronics ... Lab . Located in Pasadena, Calif., the Design Lab’s mission is to bring ... designed, built and brought to market. , The Design Lab is Supplyframe’s physical ...
(Date:6/23/2016)... LONDON , June 23, 2016 ... & Hematology Review, 2016;12(1):22-8 http://doi.org/10.17925/OHR.2016.12.01.22 ... Review , the peer-reviewed journal from touchONCOLOGY, ... the escalating cost of cancer care is placing ... a result of expensive biologic therapies. With the ...
Breaking Biology Technology:
(Date:5/3/2016)...  Neurotechnology, a provider of high-precision biometric identification ... Identification System (ABIS) , a complete system for ... can process multiple complex biometric transactions with high ... face or iris biometrics. It leverages the core ... MegaMatcher Accelerator , which have been used in ...
(Date:4/19/2016)... , UAE, April 20, 2016 ... be implemented as a compact web-based "all-in-one" system solution ... the biometric fingerprint reader or the door interface with ... of modern access control systems. The minimal dimensions of ... ID readers into the building installations offer considerable freedom ...
(Date:3/31/2016)... 2016   LegacyXChange, ... "Company") LegacyXChange is excited to release its ... to be launched online site for trading 100% guaranteed ... will also provide potential shareholders a sense of the ... an industry that is notorious for fraud. The video ...
Breaking Biology News(10 mins):