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ASAE Launches New Book Guiding Association Professionals on How to Use Research for Results
Date:7/30/2013

or of the book.

The guide includes information on

  • Why you use data to make decisions
  • When to say "no" to a research project
  • How to manage the research process internally or through a vendor
  • What collection methods can work for you and how to determine and recruit your survey audience
  • The ethical issues that arise when conducting research
  • How to analyze and interpret data results
  • How to identify common pitfalls and errors to avoid
  • Which medium is best for conveying your results to an audience

Sarah C. Slater, MS, is the director of surveys and analysis at the American Speech-Language-Hearing Association (ASHA) in Rockville, Maryland, and she entered the association field in 1986. Since 1996, Sarah has overseen ASHA's data-gathering efforts including the development, implementation, conduct, analysis, and reporting of all Association program evaluation, survey, and other data-gathering activities.

Sharon E. Moss, PhD, CRA, CAE, is the chief research officer of the ASAE Foundation, Washington, DC. She currently oversees the development and implementation of the Foundation's research agenda; directs the organization's research initiatives designed to advance applied and scholarly knowledge in association management; and leads the development of new research-based revenue-generating publications. She has served as a research professional in academic, government/biomedical, and association sectors; and has worked in the association management profession for over 15 years. She has led research and policy development initiatives in the area of research ethics, and she has served as the research integrity officer for a professional association.

The Informed Association is available for $32.95 to ASAE mem
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SOURCE ASAE
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