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ASAE Launches New Book Guiding Association Professionals on How to Use Research for Results
Date:7/30/2013

WASHINGTON, July 30, 2013 /PRNewswire-USNewswire/ -- How do you design objectives and choose the right method to conduct research? How do you separate pertinent information from irrelevant data and put good research into action? The Informed Association: A Practical Guide to Using Research for Results, from ASAE's publishing arm, Association Management Press, equips association executives with the fundamentals to make research a practical tool. The resource provides a framework to work from, and it walks associations through the process of conducting research. The book will launch in August.

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Editors Sarah Slater, MS, and Sharon Moss, PhD, CRA, CAE, worked with several contributing authors to put together a nine-chapter guide helping association professionals and leaders understand the importance of data-based decision making and how to ask the right research questions and gather data in a meaningful way. The resource underscores an ASAE Foundation goal of making research meaningful and useful to the association community.

"We wanted to put together a resource that provides a 'roadmap' with practical guidance for association professionals including: detailed definitions, case studies, and charts, so association professionals have the tools needed to be productive, effective consumers of research. It's a valuable tool for the community because we are all are interested in data-driven decision making, and it provides meaningful guidance to ensure we are gathering, using, and interpreting good information to guide our choices," said Sarah Slater, MS, co-auth
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