Navigation Links
ASAE, TMG Custom Media Collaborate to Launch New Print-Plus-Digital Strategy for Associations Now Magazine

WASHINGTON, Aug. 13, 2012 /PRNewswire-USNewswire/ -- ASAE and TMG Custom Media announce plans to re-introduce ASAE's flagship publication, Associations Now (AN), as well as launch a new AN microsite, a daily email newsletter and mobile app in October.

The new print version of AN will have a more contemporary business-magazine design, with content focused on the people who make the association community so lively. The new will showcase up-to-the minute news stories, blogs, and other journalism geared toward the nonprofit sector.

The new daily email newsletter will deliver need-to-know headlines for association executives. Additional themed content will cover five areas: leadership, technology, membership, money and business, and meetings.

"One of the reasons why ASAE is enhancing its digital strategy is to deliver an easy online and mobile experience for our members," said ASAE President and CEO John H. Graham IV, CAE. "One of the mobile trends we have observed is people are reading publications on their mobile and tablet devices. In order to keep pace with our members' needs and expectations, it was critical for us to move into this space. This will also provide us an opportunity to raise awareness with new audiences about the role associations play in our society."

ASAE hired TMG Custom Media to help implement these initiatives. They are assisting with magazine content strategy, design, and digital strategy and implementation.

"ASAE is at the apex of forward thinking in the association marketplace," said Jane Ottenberg, co-CEO of TMG Custom Media. "We are honored and thrilled to work with ASAE to develop a 360-degree media platform for Associations Now."

ASAE members will start receiving the new daily newsletter in October. For nonmembers who would like to be notified when goes live or to sign up to receive the new daily newsletter, visit

About TMG Custom Media

TMG creates award-winning magazines, websites, videos, social media, white papers, e-newsletters, blogs, and other content marketing products for 50 corporations, associations, and nonprofits. Its clients include corporations such as WebMD, Hilton, Northwestern Mutual, Reed Exhibitions, and CDW; associations such as ASAE: The Center of Association Leadership, the Consumer Electronics Association and the American Council of Engineering Companies; health organizations such as the American Diabetes Association, the Lupus Foundation of America, and Cleveland Clinic; educational organizations such as the American Association of Community Colleges, Georgetown University, and EDUCAUSE; and scholarly institutions such as the Brookings Institution and the Aspen Institute. TMG is headquartered in Washington, D.C., and has an office in New York. The firm has won more than 700 awards for its print and online products.

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit

Copyright©2012 PR Newswire.
All rights reserved

Related biology technology :

1. VaxyGen Assay Services, LLC Announces Launch of Custom Bioassay Services and Operations
2. "Sitting Ducks" No Longer: Advance Flu Warning Permits Creation of Replikins Custom Synthetic Flu Vaccine in Animals
3. Metal nanoparticles shine with customizable color
4. Custom Spine Announces 510K Clearance for Securis Cannulated Screw System
5. Customer Satisfaction, A key to Success: Narang Medical Limited
6. TAKE Solutions Brings Together Leading Experts and TAKE Customers at “Converge 2012” to Discuss Business
7. Transportation and Energy Customers Look to Wharfedale’s SAP® Solutions with an Eye toward Cost Savings and Improved Operational Efficiencies
8. Dr. Michael Yaremchuk, Leading Performer of Custom-Designed Facial Implants, Pioneers Bespoke Plastic Surgery
9. Sangui Bio Tech International Inc. - Over 500 Customers: Granulox Sales Ahead of Planning
10. Nanoscale magnetic media diagnostics by rippling spin waves
11. Big Saver: Molderizer Offers 30% Mold Remediation Products Price Cut
Post Your Comments:
(Date:11/25/2015)... ANGELES and HOLLISTON, Mass. ... Technology, Inc. (Nasdaq: HART ), a biotechnology company ... that CEO Jim McGorry will present at ... December 1, 2015 at 2:30 p.m. PT. The presentation ... below) for 30 days. Management will also be available ...
(Date:11/25/2015)... , Nov. 25, 2015 /PRNewswire/ - Aeterna Zentaris ... that its business and prospects remain fundamentally strong ... Zoptrex™ (zoptarelin doxorubicin) recently received DSMB recommendation to ... completion following review of the final interim efficacy ... 2 Primary Endpoint in men with heavily pretreated ...
(Date:11/25/2015)... 25, 2015 Orexigen® Therapeutics, Inc. (Nasdaq: ... a fireside chat discussion at the Piper Jaffray 27th ... . The discussion is scheduled for Wednesday, December 2, ... .  A replay will be available for 14 days ... , Julie NormartVP, Corporate Communications and Business Development , ...
(Date:11/25/2015)... CA (PRWEB) , ... November 25, 2015 , ... ... genomics company uBiome, were featured on AngelList early in their initial angel funding ... an AngelList syndicate for individuals looking to make early stage investments in the ...
Breaking Biology Technology:
(Date:10/29/2015)... Oct. 29, 2015  Connected health pioneer, Joseph ... explosion of technology-enabled health and wellness, and the business ... The Internet of Healthy Things . ... smartphones even existed, Dr. Kvedar, vice president, Connected Health, ... care delivery, moving care from the hospital or doctor,s ...
(Date:10/27/2015)... Munich, Germany , ... (ASGM) automatically maps data from mobile eye tracking videos ... so that they can be quantitatively analyzed with SMI,s ... Germany , October 28-29, 2015. SMI,s Automated Semantic ... eye tracking videos created with SMI,s Eye Tracking ...
(Date:10/26/2015)... Oct. 26, 2015  Delta ID Inc., a company ... mobile and PC devices, announced its ActiveIRIS® technology powers ... NX F-02H launched by NTT DOCOMO, INC in ... the second smartphone to include iris recognition technology, after ... NX F-04G in May 2015, world,s first smartphone to ...
Breaking Biology News(10 mins):