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AMS Co-Founder John Hauser Receives Lifetime Achievement Award
Date:8/6/2013

ard honors distinguished scholars and practitioners who have excelled in the achievement of rigor and relevance in marketing science. Henry Grady “Buck” Weaver was an innovator in marketing research and market-based decision making in the 1930’s. As Director of Consumer Research for General Motors, he was an expert in consumer research on attitudes, opinions, preferences, and customer design feature priorities. General Motors and MIT co-developed this award, which is now judged and presented by the INFORMS Society of Marketing Science.

“John joins an outstanding group of prior Buck Weaver Award recipients, and we are thrilled that his work is being recognized in such an important way,” said Robert Klein, President of AMS.

About Applied Marketing Science
Applied Marketing Science (AMS) is a leading-edge market research and consulting firm specializing in providing insights that enable companies to take action for litigation and product and process innovation. For Litigation, AMS works in partnership with notable academics and provides expert testimony based on surveys that evaluate consumer insights, behaviors, and experiences. For Product and Process Innovation, AMS provides meaningful Voice of the Customer insights for product innovation and customer experience management. Established in 1989 and with roots in the MIT Sloan School of Management, AMS offers an array of services to meet client needs and specializes in developing customized solutions for each situation. For more information, please visit http://www.ams-inc.com.

Read the full story at http://www.prweb.com/releases/2013/8/prweb10989760.htm.


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