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A 'Fresh' Approach to Marketing: Dr. Fresh™, Inc. Goes Guerilla With Internet-Based Campaigns
Date:10/6/2010

support the FireFly brand and help foster good oral care habits in children, Dr. Fresh turned to YouTube sensation David DeVore, the 9-year old star of the viral hit "David After Dentist."  The just-released video, in which David demonstrates how to thoroughly brush teeth, has already had over 100,000 views.  It even merited a mention in a recent New York Times story.

"The entertain and interact marketing mantra strategy at Dr. Fresh has all but replaced the traditional tactics that we have used in the past," states Vakil.  "We are now able to be much more efficient in delivering our message to the target audiences.  It seems to be working. We are experiencing 200% increase in hits on the websites and Facebook pages, which we believe are translating into sales."

Dr. Fresh, Inc., is the manufacturer and distributor of a host of popular and affordable oral care and personal health brands and products (www.drfresh.com)


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SOURCE Dr. Fresh, Inc.
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