Navigation Links
A 'Fresh' Approach to Marketing: Dr. Fresh™, Inc. Goes Guerilla With Internet-Based Campaigns
Date:10/6/2010

LOS ANGELES, Oct. 6 /PRNewswire/ -- Entertain and interact.  That's the marketing mantra at Dr. Fresh™, Inc. (www.drfresh.com), the creator of the best-selling children's FireFly™ toothbrush and the company behind the successful revival of the Binaca™ brand.  

(Logo:  http://photos.prnewswire.com/prnh/20101006/LA77977LOGO)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20101006/LA77977LOGO)

The company has recently mounted a number of social media-based initiatives to support its FireFly franchise as well as other brands in its growing portfolio.  As part of this effort, Dr. Fresh has teamed with social media video production entities to create cutting edge, entertaining, and ever-changing YouTube content for Binaca as well as for the company's Infectiguard™ hand sanitizer brand.

Recent initiatives by Dr. Fresh to reach and engage a younger demographic include partnering with the crowd sourcing creative website, www.tongal.com to host a Binaca commercial contest.  Cash prizes for the winning productions totaled over $7,500.

Now, Dr. Fresh is challenging would-be film directors to produce a movie scene parody featuring Binaca, also hosted on Tongal.  The winning videos will receive cash prizes totaling $10,000.  The second phase of the contest involves online influencers who are asked to make the videos go viral.  The winning influencer who garners 1 million video views will receive a Mercedes SmartCar; a trip to Hawaii for 500,000 views and a trip to Las Vegas for 250,000 views.

In addition, Facebook initiatives like the recent Binaca "Sexy Lips" contest awarded iPads and captured new friends for the brand.

To support the FireFly brand and help foster good oral care habits in children, Dr. Fresh turned to YouTube sensation David DeVore, the 9-year old star of the viral hit "David After Dentist."  The just-released video, in which David demonstrates how to thoroughly brush teeth, has already had over 100,000 views.  It even merited a mention in a recent New York Times story.

"The entertain and interact marketing mantra strategy at Dr. Fresh has all but replaced the traditional tactics that we have used in the past," states Vakil.  "We are now able to be much more efficient in delivering our message to the target audiences.  It seems to be working. We are experiencing 200% increase in hits on the websites and Facebook pages, which we believe are translating into sales."

Dr. Fresh, Inc., is the manufacturer and distributor of a host of popular and affordable oral care and personal health brands and products (www.drfresh.com)


'/>"/>
SOURCE Dr. Fresh, Inc.
Copyright©2010 PR Newswire.
All rights reserved

Related biology technology :

1. Natures Premium(R) Brand First Fresh Pork in North America to Carry DNA TraceBack(R) Seal of Authenticity
2. New Health Retreat Gives a Fresh Attitude Towards Disease Prevention
3. Bayer CropScience Donates $1.1 Million to United Fresh Research & Education Foundation to Create the Center for Global Produce Sustainability
4. LI-COR August 27th On-Line Webinar Introduces New Approach to Small Animal In Vivo Imaging
5. Applied Biosystems SOLiD System Named Life Science Innovation of the Year : The Scientist Magazine Cites the Technology's High Throughput, Lower Sequencing Cost, and Rapid Technology Innovation for Unlocking New Approaches to Clinical Research
6. SAFC Adopts Targeted Approach to Reach Pre-Registration
7. Prous Institute Presents Innovative Approach to Drug Discovery
8. Energy Leaders Gather in Houston; Call for Balanced, Careful Approach to Energy Policy
9. Collexis BiomedExperts Fast Approaching 150,000 Registered Users
10. Amylin Pharmaceuticals Announces a New Sales Approach to Better Target the Diabetes Market
11. Roche Announces Back-to-Basics Approach to Diabetes Care - Simpler is Better
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/9/2016)... ... ... With a presidential election in November and the future of U.S. healthcare ... 500 top healthcare leaders for a night and day of debates and discussions about ... of the University of Pennsylvania’s Wharton School, will be held February 18 – 19, ...
(Date:2/9/2016)... ... February 08, 2016 , ... Date ... S. Blumberg Institute at the Pennsylvania Biotechnology Center of Bucks County, 3805 Old ... Commonwealth Medical College (TCMC) will hold an open house for participants to learn ...
(Date:2/9/2016)... ... February 09, 2016 , ... Clinovo , the cloud-based ... Electronic Data Capture (EDC) system ClinCaptureand its new Contract Research Organization (CRO) Partner ... Conference in San Mateo, California on February 10th and 11th. Watch 2-min ...
(Date:2/9/2016)... ... February 09, 2016 , ... The American Academy of Thermology ... offering its 2016 AAT Member Certification Qualification Course for Technicians via a two part ... which will include a detailed review of hardware, software, and camera setup/operations, aligns with ...
Breaking Biology Technology:
(Date:1/28/2016)... (NASDAQ: SYNA ), a leading developer of human interface solutions, ... 2015. --> --> Net ... compared to the comparable quarter last year to $470.5 million. Net ... or $0.93 per diluted share. --> ... fiscal 2016 grew 9 percent over the prior year period to ...
(Date:1/22/2016)... Jan. 22, 2016 ... of the "Global Biometrics Market in ... offering. --> http://www.researchandmarkets.com/research/p74whf/global_biometrics ) ... "Global Biometrics Market in Retail Sector 2016-2020" ... --> Research and Markets ( http://www.researchandmarkets.com/research/p74whf/global_biometrics ...
(Date:1/18/2016)... 2016  Extenua Inc., a pioneering developer of ... and access of ubiquitous on-premise and cloud storage, today ... Cyber.  ... C4ISR and Cyber initiatives in support of National ... technology solutions," said Steve Visconti , Extenua ...
Breaking Biology News(10 mins):