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5W Public Relations Expands Corporate Practice, Adds PURE Bioscience, Inc. to Client Roster
Date:12/18/2013

NEW YORK, Dec. 18, 2013 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent public relations firms in the U.S., announced the addition of PURE Bioscience, Inc. (OTCQB: PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial agent, to its diverse roster of corporate clients.

PURE Bioscience, Inc. is focused on developing and commercializing antimicrobial products that provide solutions to the health and environmental challenges of pathogen and hygienic control through its technology platform, which is based on patented stabilized ionic silver. The company's SDC-technology, delivers an antimicrobial agent that destroys germ cells, delivered in a non-toxic, easy-to-use solution that has demonstrated superior efficacy as a disinfectant in food industry applications.

"5WPR is excited to highlight PURE Bioscience, Inc.'s solutions to the health and environmental challenges of pathogen and hygienic control," says Ronn Torossian, CEO, 5W Public Relations. "We believe that we will help garner the recognition that this product's technology deserves."

5W Public Relations will execute the PR campaign focusing on PURE's unique and proprietary SDC-based antimicrobial as an active ingredient in disinfectants and cleaners used in the food industry.

"We are proud of the team we have put together and excited about the positioning of our unique SDC-technology as a proven food safety solution," said Hank Lambert, Chief Executive Officer of PURE. "We are confident that 5W will assist in introducing our technology to the food industry and look forward to working with their team as we enter 2014, a year in which we are expecting tremendous growth."

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