Navigation Links
23andMe Launches First National TV Campaign
Date:8/5/2013

MOUNTAIN VIEW, Calif., Aug. 5, 2013 /PRNewswire/ -- 23andMe, the leading personal genetics company, today launched Portraits of Health, the company's first television advertising campaign. The campaign focuses on educating consumers about how understanding their DNA can help them make more informed and proactive health decisions. The campaign will also build brand awareness for 23andMe.  The campaign features people discussing their real 23andMe results, visualized as graphics to help illustrate what they learned about their health by exploring their DNA.

Portraits of Health targets individuals who seek to obtain information about their health in order to develop a personalized plan to proactively prevent health issues so that they can live a longer, healthier life.  The advertising campaign seeks to introduce 23andMe to these individuals as a trusted partner for taking control of their health by learning about their own DNA.

In addition to hundreds of personalized reports about an individual's genetic risk factors for various health conditions, 23andMe also provides reports on how a person's DNA influences their response to certain medications and their physical traits as well as information about their genetic ancestry. The company's Personal Genome Service® is available for purchase online for just $99.  Individuals provide a saliva sample by simply spitting into a small tube that is then mailed back to a CLIA-certified laboratory for analysis. Results are provided in a few weeks through an individual's secure, password-protected 23andMe online account.

"Our goal with this campaign is to provide consumer education and raise awareness about the potential of personal genetics, while also establishing 23andMe as a recognized and trusted brand," said Andy Page, president of 23andMe.  "23andMe pioneered direct-to-consumer genetic testing and our invest
'/>"/>

SOURCE 23andMe
Copyright©2012 PR Newswire.
All rights reserved

Page: 1 2 3

Related biology technology :

1. 23andMe Presents Top Ten Most Interesting Genetic Findings of 2011
2. 23andMe Provides the Science Behind PBS Series "Finding Your Roots with Henry Louis Gates, Jr." With Its Personal Genome Service®
3. Khan Academy and 23andMe Partner to Promote Genetics Education on DNA Day
4. 23andMe Names Andy Page to Board of Directors
5. 23andMe Takes First Step Toward FDA Clearance
6. GenWay Biotech Launches New Cardiovascular Diagnostic Blood Test at American Heart Association Scientific Sessions 2011
7. The Law Firm of Levi & Korsinsky, LLP Launches an Investigation Into Possible Securities Laws Violations by Pacific Biosciences of California, Inc.
8. BioLife Solutions Launches Search Engine Optimized Website and 1,000 Free Samples Offer
9. Ambry Genetics Launches Illumina MiSeq Next-Gen Sequencing Services
10. Neogen Launches Fully Quantitative Lateral Flow Test for DON
11. Exagen Diagnostics Launches Cutting-Edge Lupus Diagnostic
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/17/2014)... (PRWEB) December 17, 2014 Gene ... that it has entered into a technology access ... (ADM) to apply DNA2.0’s proprietary protein engineering technology, ... process. , “We are extremely excited that the ... platform. This proprietary bioengineering technology has now ...
(Date:12/17/2014)... SOUTH SAN FRANCISCO, Calif. , Dec. 17, ... positive results of a Phase 2 study evaluating ... for the treatment of patients with severe, chronic ... the current standard of care, including topical steroids ... endpoint was percent change in Visual Analog Scale ...
(Date:12/15/2014)...  GlassesOff Inc. (OTCBB: GLSO) announced today the appointment ... director of the Company,s Board of Directors. ... its CEO until its acquisition by Stanley Black ... Recognized as the inventor of the first Wi-Fi-based Active ... -based RFID solutions focused on improving operational efficiency, safety ...
(Date:12/13/2014)... (PRWEB) December 12, 2014 Clarassance, a ... announced its new name: Therabron Therapeutics , Inc. ... and bronchioles (a type of structure in the lungs ... company’s mission to develop novel protein therapeutics for the ... directors decided to change the name to mark the ...
Breaking Biology Technology:ADM and DNA2.0 Enter Into Protein Engineering Technology Access and Service Agreement 2Velocity Pharmaceutical Development, LLC and Tigercat Pharma, Inc. Announce Phase 2 Results for VPD-737 in Patients With Chronic Pruritus 2Velocity Pharmaceutical Development, LLC and Tigercat Pharma, Inc. Announce Phase 2 Results for VPD-737 in Patients With Chronic Pruritus 3Velocity Pharmaceutical Development, LLC and Tigercat Pharma, Inc. Announce Phase 2 Results for VPD-737 in Patients With Chronic Pruritus 4AeroScout Founder Joins GlassesOff's Board of Directors 2AeroScout Founder Joins GlassesOff's Board of Directors 3Maryland-based Biotech Company's Path Forward in Treating Respiratory Diseases Sparks Name Change 2
... MILFORD, Mass., May 11, 2011 SeraCare Life Sciences, ... sciences company providing vital products and services to facilitate ... therapeutics, today announced the election of Joseph Nemmers and ... announced that Mr. Nemmers has been appointed to the ...
... Reportlinker.com announces that a new market research ... Healthcare Information Technology ... HIGHLIGHTS * BCC estimates the ... covered in this report at more than $6.3 ...
... DIEGO, May 11, 2011 OncoSec Medical Inc. ... medical approaches to treat solid tumor cancers that ... of three members to its leadership team. Formed ... II clinical trials for its tumor-destroying, tissue-sparing ElectroOncology ...
Cached Biology Technology:SeraCare Announces the Election of Joseph Nemmers and Kevin Hrusovsky to the Board of Directors 2SeraCare Announces the Election of Joseph Nemmers and Kevin Hrusovsky to the Board of Directors 3SeraCare Announces the Election of Joseph Nemmers and Kevin Hrusovsky to the Board of Directors 4Reportlinker Adds Healthcare Information Technology 2Reportlinker Adds Healthcare Information Technology 3Reportlinker Adds Healthcare Information Technology 4Reportlinker Adds Healthcare Information Technology 5Reportlinker Adds Healthcare Information Technology 6Reportlinker Adds Healthcare Information Technology 7Reportlinker Adds Healthcare Information Technology 8Reportlinker Adds Healthcare Information Technology 9Reportlinker Adds Healthcare Information Technology 10Reportlinker Adds Healthcare Information Technology 11OncoSec Announces Leadership Team Appointments 2OncoSec Announces Leadership Team Appointments 3OncoSec Announces Leadership Team Appointments 4
(Date:11/18/2014)... NEW YORK , Nov. 18, 2014 /PRNewswire/ ... iris-based identity authentication solutions, and MorphoTrust USA ... solutions and services, today announced a strategic partnership ... across enterprise, motor vehicle administration (MVA), airport screening ... leader in identity-related solutions, MorphoTrust serves consumers through ...
(Date:11/12/2014)... 12, 2014 Crossmatch™, a leading provider of ... ® fingerprint readers have been deployed throughout Montparnasse ... Central Mexico . The bakery chain implemented the ... issues caused by employees clocking in for each other. ... readers, Montparnasse relied on paper timecards and a mechanical ...
(Date:11/10/2014)... shelves in early 2010, and people have used them ... be tossed into a washing machine without ever having ... though, has come with risks for young children. , ... found that from 2012 through 2013, U.S. poison control ... years of age swallowing, inhaling, or otherwise being exposed ...
Breaking Biology News(10 mins):EyeLock, MorphoTrust Form Strategic Partnership to Pursue Commercial Enterprise Deployments 2EyeLock, MorphoTrust Form Strategic Partnership to Pursue Commercial Enterprise Deployments 3Montparnasse Pasteleria Achieves Time and Attendance Transparency with Crossmatch U.are.U Fingerprint Readers 2Study finds laundry detergent pods, serious poisoning risk for children 2
... /PRNewswire/ -- SailPoint today ... Software that allows BMC to directly distribute ... been tightly integrated with BMC,s Business Service Management ... to the industry,s leading identity GRC solution, helping ...
... studying human reproduction have identified what is likely ... increase in aneuploidy, the term for an abnormal ... Using naturally aging mouse models, researchers showed that ... likely caused by weakened chromosome cohesion. Older ...
... the scientific journal , Osteoporosis International , introduces a ... the current and future burden of postmenopausal osteoporosis in ... researchers from the UK on behalf of the International ... validated using Swedish data. It can be used to ...
Cached Biology News:SailPoint Signs International Reseller Agreement with BMC Software 2SailPoint Signs International Reseller Agreement with BMC Software 3Why the biological clock? Penn study says aging reduces centromere cohesion, disrupts reproduction 2
... utility and flexibility press-to-seal silicone isolators can ... the researcher. They are available either pre-cut ... material that can be easily trimmed to ... and non-cytotoxic and can be used to ...
Request Info...
... turntable. Provides up to 30 minutes of walkaway time. Automatic Calibration. Five minute ... RS-232 port. ... ... ...
... • Holds 0.1 mL - 25 mL pipets ... pipets. Also accommodates most standard square or round pipet ... Has four compartments, each 76 mm W x 76 ... x 11 3/8 ins.). Overall dimensions: 89 mm W ...
Biology Products: