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2012 Battalia Winston Survey Finds Corporate Holiday Parties are Making a Comeback
Date:12/4/2012

1 percent) will be alcohol-free.

  • Holiday charity efforts: While about half (51 percent) of the companies are donating money or goods (up from 39 percent last year, 47 percent in 2010, 66 percent in 2009, and 74 percent in 2008), employees at 16 percent of the firms will be doing volunteer work. 28 percent of the companies are not involved in holiday charitable activities. Some of these activities include Toys for Tots, Blood Drives, etc. 5 percent indicated other charity efforts will be made, such as sending holiday cards and matching funds.

  • Employee morale: A majority (69 percent) of the companies are taking steps to boost employee morale for the year to come (e.g. flexible work schedules, performance incentives, pay raises, team building/training, etc.), leaving only 12 percent of companies that have no such plans. 19 percent were unsure. Last year, almost half (48 percent) of the respondents planned morale boosting actions, which is a 43.75 percent increase.

    • The survey also asked, “How do you expect your company to perform in 2013?” A majority of companies (66 percent) report they are on track to grow and hire; 24 percent anticipate staying the same and 10 percent are uncertain. None of the surveyed companies are expecting or planning to consolidate. Last year (2011), only 48 percent of companies were on track to grow and hire.

    Has optimism replaced much of last year’s caution? “This year’s increase in holiday parties reflects stabilization as opposed to a positive outlook for 2013,” said Winston. “Boosting employee morale is also a driver in the increase of holiday parties.”

    The 2012 Battalia Winston nationwide survey was conducted among a cross-section of 105 companies.

    About Battalia Winston:

    Battalia Winston has been successfully meeting client needs in executive
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