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2012 Battalia Winston Survey Finds Corporate Holiday Parties are Making a Comeback
Date:12/4/2012

s: 10 percent are hosting parties because of tradition, 4 percent are hosting parties simply because they like to, 3 percent say it’s just “the right thing to do”, and 1 percent are doing so to honor their retirees.

  • Why no party? Of the 9 percent of companies not holding a holiday party this year, 1/3 (33.33 percent) said they had employees in several different locations, 1/3 (33.33 percent) said their employees were simply not that interested in attending corporate parties and 1/3 (33.33 percent) will give their employees something else in lieu of a party (2 days off, destination trip, etc.)

  • Who will be invited? More than half (64 percent – 1 percent will include retirees) of the parties will be for employees only, while 29 percent will be held for both employees and their families (1 percent will allow the employees spouses only) and 7 percent will host employees, their families and friends of the firm.

  • The budget: Conservatism still rules; 100 percent of surveyed companies said that their party will be the same as previous years – as opposed to more modest or more lavish.

  • When and where? Of the companies holding parties, slightly more than 1/3 (34 percent) will be held in the evening, 43 percent will be held at lunch and 14 percent selected “other”. Some companies indicated what their “other” entails: a 4-day trip, brunch, weekend trip to Vegas, company children’s party, afternoon party and the choice of a $100 gift card or one day off. Nearly half (40 percent) of the celebrations will be held in a restaurant, 29 percent at the office, 17 percent at a hotel and 14 percent selected other (20 percent will be a surprise, 20 percent will be in a “remote break area”, 40 percent will be in an external location/functional space and 20 percent will be at a country club.

  • Drink up -- if you can: Drinks will be served at most (79 percent) of the parties, but nearly one-in-four (2
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    • Source: PRWeb
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