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2012 Battalia Winston Survey Finds Corporate Holiday Parties are Making a Comeback
Date:12/4/2012

New York, NY (PRWEB) December 04, 2012

More companies will revisit their tradition of holding holiday parties this year, according to the 24th annual survey of corporate America’s holiday party plans conducted by Battalia Winston, a leading global executive search firm.

An astounding 91 percent of the companies polled will have parties this year, up from 74 percent in 2011, 79 percent in 2010, 81 percent in 2009, 81 percent in 2008 and 85 percent in 2007.

Holiday parties were held by 95 percent of companies in 1988, the first year of the survey, and an all-time high of 97 percent was recorded in 1996 and in 1997, all years when the economy was robust.

“From the beginning the study has been a reliable barometer of both prevailing economic conditions and corporate confidence,” said Dale Winston, Battalia Winston’s Chairwoman and CEO.

“Despite the challenging economic environment, it seems that companies are moving back to a state of normality,” said Winston. “Parties are still the last vestige of company sociability.”

2012 Survey Findings:

  • Who is partying? We surveyed 105 companies and saw a significant increase in comparison to last year’s results (in 2011, 74 percent of companies hosted parties). This year, 96 out of 105 (91% of companies polled) will have some kind of holiday party.
  • Why have a party? Nearly half (42 percent) are doing so to build employee morale, while about a third (33 percent) are holding a party to celebrate 2012 as a good year and 7 percent to show employees and clients that they are optimistic about next year. 18 percent of companies selected “other”, and the breakdown for “other” is as follow
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