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"Collaborate to Innovate" with Formedix at DIA Annual Meeting 2012
Date:6/20/2012

Burlington, MA. (PRWEB) June 20, 2012

Formedix, leaders in clinical trial automation software and consultancy services based on Clinical Data Interchange Standards Consortium (CDISC), will be exhibiting on Booth #2148 at the DIA Annual Meeting 2012. The show, to be held in Philadelphia, PA from June 24-28, brings together an array of organizations from the life sciences industry for three busy days.

This year the topics of focus are a perfect fit – collaboration and innovation are at the heart of what Formedix delivers. Their Origin suite of productive study design tools and Transform universal solutions for study execution, automate every area of the end-to-end clinical trials process to deliver time and cost savings at every stage, everywhere.

The company will also be sporting a fresh look and feel to their corporate logo and product icons following a recent rebrand. The new contemporary brand identity communicates the wealth of experience, knowledge and expertise which Formedix customers and industry peers recognize them for. The logo has been updated to a teal and silver design with new icons for the flagship tool Origin, the suite of Transform solutions, and the CDISC consultancy service offerings.

Formedix CEO, Mark Wheeldon explains “This re-brand comes at a really exciting time for Formedix as we rapidly grow our company, customer base and partner network. We want our brand to reflect the experience and knowledge that the market has come to expect from us.” He added “The triangle elements in our previous logo were designed to represent hands of a clock. We wanted to communicate an evolution without losing the proposition which is at the heart of our business – saving time and money across clinical trials – and I think we have definitely achieved that!”

Stop by at the DIA for a chat and enter the priz
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