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UF researchers develop ways to keep the bloom on the rose

own and sold in the same location," Kremp said.

The beauty and ephemeral nature of Valentine's Day flowers represent a unique investment in memories, said Nell. A behavioral study shows that fresh flowers have an immediate impact on happiness and increase life satisfaction and enjoyment.

"It's not enough to offer consumers a beautiful flower," Nell said. "It needs to come with an extended warranty to remain lovely for a reasonable period of time. Our research is providing scientific basis for that kind of guarantee."


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Source:University of Florida


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