Navigation Links
Coffee makes us more likely to say 'yes'

If you're looking for a way to make someone say 'yes', coffee can help. Moderate amounts of caffeine can have an impact on the extent to which we can be persuaded, finds research published today in the European Journal of Social Psychology.

The Australian researchers from the University of Queensland found that with caffeine consumption we are more likely to attend to, and agree with, persuasive arguments.

The experiments involved asking people their attitudes about voluntary euthanasia before and after reading persuasive arguments against their initial beliefs. Prior to reading the arguments, the participants consumed orange juice with either caffeine (equivalent to two cups of coffee) or no caffeine (placebo).

The level of 'systematic processing of the message' was found to be increased by caffeine as shown by increased agreement with the arguments, greater message-related thinking and better argument recall.

Lead author Dr. Pearl Martin from the School of Psychology at the University of Queensland says,

"Given the numerous situations in which people are exposed to persuasive arguments, these results could have many applied implications.

Consider how caffeine containing products (such as, coffee, tea, cola or energy drinks) might affect how persuaded a person is when, for example, listening to advertisements or a political speech on the radio/TV, reading a film review or in a business meeting to discuss work-related issues."


'"/>

Source:John Wiley & Sons, Inc.


Page: 1

Related biology news :

1. Psst! Coffee drinkers: Fruit flies have something to tell you about caffeine
2. University of Manchester makes made-to-measure skin and bones a reality using inkjet printers
3. Grass makes environmentally friendly biofuel
4. Shampoo detergent added to paint makes surfaces self-sterilizing
5. Biota makes major antiviral discovery
6. Green diesel: New process makes liquid transportation fuel from plants
7. Discovery that bacterium is phosphate gourmet key clue to what makes it most social of bacteria
8. Technique makes it easier to see mouse embryo in all its glory
9. In the minds eye: How the brain makes a whole out of parts
10. African parasite makes component of fat differently from all other organisms
11. Eat less, weigh more? Enzyme makes lean mice susceptible to dietary fat
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:4/13/2017)... MONICA, Calif. , April 13, 2017 ... New York will feature emerging and evolving ... Summits. Both Innovation Summits will run alongside the expo ... of speaker sessions, panels and demonstrations focused on trending ... coast,s largest advanced design and manufacturing event will take ...
(Date:4/11/2017)... April 11, 2017 No two people ... at the New York University Tandon School of ... have found that partial similarities between prints are ... in mobile phones and other electronic devices can ... The vulnerability lies in the fact that fingerprint-based ...
(Date:4/5/2017)... , April 5, 2017 Today HYPR ... that the server component of the HYPR platform is ... providing the end-to-end security architecture that empowers biometric authentication ... HYPR has already secured over 15 million users across ... manufacturers of connected home product suites and physical access ...
Breaking Biology News(10 mins):
(Date:9/21/2017)... ... September 21, 2017 , ... ... sector professionals, has announced the addition of 5 new courses to its prospectus. ... Compliance with Regulation 21 CFR Part 11 on Electronic Records and Electronic Signatures ...
(Date:9/21/2017)... ... September 21, 2017 , ... Lajollacooks4u welcomed the San Diego chapter of Les ... society of professional women with high achievement in the fields of food, fine beverage ... , Twelve members began with an olive oil tasting to whet their palettes and ...
(Date:9/20/2017)... , ... September 20, 2017 , ... ... collaboration with Koch Agronomic Services (Koch) to feature new innovations aimed at helping ... broadcast first quarter 2018. American Farmer airs Tuesdays at 8:30aET on RFD-TV. Check ...
(Date:9/20/2017)... ... ... Diversity focused business accelerator, The Refinery , announced today they are hosting ... technology-driven, women-led startups in Boston, MA, New Haven/Hamden, CT, and Newark, NJ. Fueling ... that week – in Boston, it will be part of the City of Boston's ...
Breaking Biology Technology: