Navigation Links
Coffee makes us more likely to say 'yes'

If you're looking for a way to make someone say 'yes', coffee can help. Moderate amounts of caffeine can have an impact on the extent to which we can be persuaded, finds research published today in the European Journal of Social Psychology.

The Australian researchers from the University of Queensland found that with caffeine consumption we are more likely to attend to, and agree with, persuasive arguments.

The experiments involved asking people their attitudes about voluntary euthanasia before and after reading persuasive arguments against their initial beliefs. Prior to reading the arguments, the participants consumed orange juice with either caffeine (equivalent to two cups of coffee) or no caffeine (placebo).

The level of 'systematic processing of the message' was found to be increased by caffeine as shown by increased agreement with the arguments, greater message-related thinking and better argument recall.

Lead author Dr. Pearl Martin from the School of Psychology at the University of Queensland says,

"Given the numerous situations in which people are exposed to persuasive arguments, these results could have many applied implications.

Consider how caffeine containing products (such as, coffee, tea, cola or energy drinks) might affect how persuaded a person is when, for example, listening to advertisements or a political speech on the radio/TV, reading a film review or in a business meeting to discuss work-related issues."


'"/>

Source:John Wiley & Sons, Inc.


Page: 1

Related biology news :

1. Psst! Coffee drinkers: Fruit flies have something to tell you about caffeine
2. University of Manchester makes made-to-measure skin and bones a reality using inkjet printers
3. Grass makes environmentally friendly biofuel
4. Shampoo detergent added to paint makes surfaces self-sterilizing
5. Biota makes major antiviral discovery
6. Green diesel: New process makes liquid transportation fuel from plants
7. Discovery that bacterium is phosphate gourmet key clue to what makes it most social of bacteria
8. Technique makes it easier to see mouse embryo in all its glory
9. In the minds eye: How the brain makes a whole out of parts
10. African parasite makes component of fat differently from all other organisms
11. Eat less, weigh more? Enzyme makes lean mice susceptible to dietary fat
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:4/26/2016)... and LONDON , April ... part of EdgeVerve Systems, a product subsidiary of ... today announced a partnership to integrate the Onegini ...      (Logo: http://photos.prnewswire.com/prnh/20151104/283829LOGO ) ... their customers enhanced security to access and transact ...
(Date:4/15/2016)... 2016 Research and Markets has ... Market 2016-2020,"  report to their offering.  , ... ,The global gait biometrics market is expected to ... period 2016-2020. Gait analysis generates multiple ... used to compute factors that are not or ...
(Date:3/31/2016)... -- Genomics firm Nabsys has completed a financial  restructuring under ... M.D., who returned to the company in October 2015. ... including Chief Technology Officer, John Oliver , Ph.D., ... Vice President of Software and Informatics, Michael Kaiser ... Bready served as CEO of Nabsys from 2005-2014 and ...
Breaking Biology News(10 mins):
(Date:5/25/2016)... (PRWEB) , ... May 25, 2016 , ... ... Michael Fitzmaurice recently became double board-certified in surgery and surgery of the hand ... Dr. Fitzmaurice is no stranger to going above and beyond in his pursuit ...
(Date:5/25/2016)... (PRWEB) , ... May 25, 2016 , ... Scientists at ... line options being tried for mesothelioma may be hampering the research that could lead ... research. Click here to read it now. , The team evaluated 98 ...
(Date:5/25/2016)... ... 25, 2016 , ... Lady had been battling arthritis since the age of ... left knee. Lady’s owner Hannah sought the help of Dr Jeff Christiansen of ... her cruciate ligament and help with the pain of Lady’s arthritis. Dr Christiansen suggested ...
(Date:5/24/2016)... ... May 24, 2016 , ... Cell therapies for a range ... by research at Worcester Polytechnic Institute (WPI) that yielded a newly patented method ... , The novel method, developed by WPI faculty members Raymond Page, PhD, professor ...
Breaking Biology Technology: