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"Over the past five years we've amassed a group of Rochester experts in the areas of business-building," Fahner-Vihtelic said. "These are local people who work with High Tech Rochester and other entities to offer their advice in the areas of business-plan writing, marketing surveys, legal counsel and anything else an entrepreneur needs to develop a successful business. By using these Rochester experts, the researcher doesn't have to spend time learning those aspects of business-building ?he or she can stay at the desk or workbench, continuing to develop the technology and not worrying about the day-to-day aspects of trying to get the company going."

The benefits of a high-tech start-up business and the jobs it creates are far-reaching, Fahner-Vihtelic said. The addition of two such positions at Physiologic Communications, one of which was filled by an individual who relocated from Florida, will undoubtedly have a positive impact on Rochester.

"Our economy recently has seen downsizing and layoffs," he said. "What Rochester needs are new businesses in high technology. Those are the kind of start-ups that will attract employees from elsewhere to our community."
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Source:University of Rochester Medical Center