( Rosero's start-up with the opportunity...)Cardiologist's 'living chip' changes science of disease monitoring

"We believe this technology will change the face of medical monitoring and, ultimately, device therapy for many types of patients," Rosero said.

The company utilizes experts in the fields of molecular biology, clinical cardiology and electrical engineering, and brings together scientists, engineers, physicians and a host of local business leaders from academia and upstate New York industry. The concept has seen strong support from individuals such as Terry Gronwall, an entrepreneur-in-residence at the High Tech Rochester Incubator, who took the lead in assessing Physiologic Communication's success potential and mentoring the researchers in the complicated art of business.

All the resources necessary are found regionally, a fact that excites Rosero. "We don't have to venture farther than our own back yard to find what we need to make this chip a reality," he said.

The University of Rochester Medical Center's Office of Technology Transfer, which assists University researchers in developing new inventions, immediately saw the promise in Rosero's idea and enlisted the assistance of High Tech Rochester.

"This type of product is referred to as a 'disruptive technology,'" said John Fahner-Vihtelic, deputy director of the Office of Technology Transfer. "It has the potential to change the way things currently are being done. When this chip is fully developed, it will impact the way patients are monitored, and the way they receive therapy. It will supercede what is already out there."

If there is a perfect path for a start-up company to take, Physiologic Communications has found it, Fahner-Vihtelic said. It's the path down whic
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Source:University of Rochester Medical Center