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A reason why video games are hard to give up

hester team looked at the underlying motives and satisfactions that can spark players' interests and sustain them during play.

Revenues from video games--even before the latest Wii, PlayStation 3, and Xbox systems emerged--surpass the money made from Hollywood films annually. A range of demographic groups plays video games, and key to understanding their enjoyment is the motivational pull of the games.

Four groups of people were asked to play different games, including one group tackling "massively multiplayer online" games--MMO for short, which are considered the fastest growing segment of the computer gaming industry. MMOs are capable of supporting hundreds of thousands of players simultaneously. For those playing MMOs, the need for relatedness emerged "as an important satisfaction that promotes a sense of presence, game enjoyment, and an intention for future play," the researchers found.

Though different types of games and game environments were studied, Ryan points out that "not all video games are created equal" in their ability to satisfy basic psychological needs. "But those that do may be the best at keeping players coming back."
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Source:University of Rochester


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