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runScribe Fitness Wearable Exceeds 200% of Kickstarter Goal in First Week
Date:8/25/2014

SAN FRANCISCO, Aug. 25, 2014 /PRNewswire/ -- Scribe Labs unveiled its first product, runScribe™, on Kickstarter last week and saw its campaign surpass the $50,000 funding goal in 52 hours.  The fitness wearable provides kinematic metrics that help an athlete understand how factors like shoe selection, terrain and fatigue impact their running mechanics. Built with an advanced 9-axis integrated motion processor, runScribe's kinematic engine delivers the most advanced set of running metrics available outside of a professional lab environment. 

The metrics offered in today's sports wearables are too limited to help athletes make meaningful change to improve their performance or reduce injury. While most wearable technology merely tracks steps, distance and speed - runScribe makes thousands of calculations for every stride and reports on 13 detailed metrics using kinematics – the study of the geometry of motion.  The scale and detail of data available through runScribe has never been captured in a consumer device, giving athletes, trainers and coaches real-world data to make informed training decisions.

"The response from runners, both casual and professional, has been rewarding because they understand that running is a sport with an incredibly high injury rate. The metrics that we use today to assess our performance only tell part of the story," explains Tim Clark, CEO and co-founder of Scribe Labs.  "As a community, we need to be smarter about how we run, and with runScribe, runners can have a deeper understanding about how the decisions they make impact their running mechanics."

To learn more about runScribe and new features being offered as the campaign exceeds its target, visit Kickstarter.

About Scribe Labs
Scribe Labs founders Tim Clark and John Litschert met in 1993 at the US Olympic Training Center (USOTC), where they were part of a team that developed a cycling model using power pedals and 3D video. Their shared passion for technology and sports science resulted in their first product, runScribe, a lightweight, convenient running wearable that provides a 3D view of how an athlete runs.  Scribe Labs products are driven by the belief that capturing real world performance data will advance the field of sports science, and help athletes, coaches and trainers make smarter training decisions. www.runscribe.com

Photo - http://photos.prnewswire.com/prnh/20140825/139095


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