Company exceeds 3rd Quarter revenue forecasts as sales programs grow
JERICHO, N.Y., Sept. 15 /PRNewswire-FirstCall/ -- bioMETRX Inc., (OTC Bulletin Board: BMRX), the leading developer of consumer-based finger recognition products today announced that it is launching a new product under the company's smartTOUCH(R) brand. The product is called miSAFE(TM), a biometric personal storage product.
miSAFE(TM) is perfect for storing credit cards, cash and jewelry for student dorms, petty cash boxes at work, as well as for families who don't want to install traditional heavy safes. Powered by the company's "smartTOUCH(R)" technology, this safe can actually recognize its owner from a simple touch of a finger. This new product will initially debut through one of the major national warehouse clubs and will be available for purchase at certain club stores later this month.
"We are introducing this new smartTOUCH(TM) product following the successful national launch of our smartTOUCH(TM) garage door opener in 2007. The smartTOUCH GDO is recommended by the Good Housekeeping Institute after they completed independent testing earlier this year. We are developing several new marketing and branding initiatives that will be implemented over the next three quarters that will bring the smartTOUCH(TM) name, and the benefits of the technology, directly to consumers," stated Lorraine Yarde, Chief Operating Officer at bioMETRX. "We have stepped up our marketing efforts with our newer partners and plan to take several measures including potential infomercials along with a concentrated online marketing campaign, to bring these products into consumer's homes," stated Ms. Yarde. "We also just recently hired a superb spokesperson to represent our smartTOUCH(R) brand which we will be announcing shortly."
The company has recently implemented online and reseller sales
initiatives and has been deriving material revenues over the last 60 days
from the sale of its new p
|SOURCE bioMETRX Inc.|
Copyright©2008 PR Newswire.
All rights reserved