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Youku Upgrades Fingerprinting System for Tougher Copyright Protection Measures
Date:4/19/2011

SANTA CLARA, Calif., April 19, 2011 /PRNewswire/ -- Vobile, a leading provider of video content identification and management services and Youku.com Inc., China's leading Internet television company, announced today that it has begun offering copyright holders increased protection against copyright infringement through upgrades to its video fingerprinting system—the biggest upgrade since Youku launched its own copyright identification management platform, the first to be developed by a Chinese internet company, in January 2010.

The update to Youku's copyright identification management platform comes on the heels of the company's agreement with major Hollywood studios regarding content protection. In addition to Youku's proprietary copyright screening system, now videos uploaded to Youku will be simultaneously checked against the VideoDNA Database (VDDB) developed by Vobile, a leading international provider of fingerprinting technology. The new platform provides unrivalled accuracy, and can generate fingerprint information for videos in a matter of minutes and compare them to existing fingerprints within less than a second.

"Youku has acquired content rights at an unprecedented rate over the past year," said Youku Chairman and CEO Victor Koo, "and we intend to continue working with media content providers to make sure that we offer the richest range of licensed video content. We are serious about maintaining good relationships with our partners, and to that end we will continue to offer rights-protection measures that equal or surpass industry standards."

As a founding member of the China Network Copyright Committee, Youku has led the way for Chinese companies in protecting content creators' rights online. The company now continues its tradition of respect for copyright by partnering with Vobile, whose technology can identify copyrighted content even in cases where uploaders have deliberately tampered with the vi
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SOURCE Vobile, Inc.
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