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World Tea Expo Throws Open Door to Tea Championship
Date:4/27/2010

LAS VEGAS, April 27 /PRNewswire/ -- In its third year, the continent's first and most watched event for evaluating teas is now open to a more inclusive pool of contestants and takes place three times a year. The North American Tea Championship (formerly the World Tea Championship) invites any company with tea inventory in North America to enter one of its three annual contests, scheduled to evaluate spring and fall harvests of hot tea, as well as iced tea.

"We really wanted to evaluate teas in their optimal state. Conducting the Tea Championship three times a year will allow us to do that," said Kim Jage, executive vice president of World Tea Media, and founder of the Tea Championship. "We'll judge iced teas in time for National Iced Tea Month (June), and we'll taste spring teas in July and autumn teas in February, when they're at their best."

The Iced Tea Competition is currently underway, with entries being accepted through May 11. The evaluation will be conducted May 18 at the Wilbur Curtis Corporate Headquarters in Montebello, Calif. Winners will be announced June 1 and an awards celebration will be held at the 2010 World Tea Expo® June 11-13 at the Las Vegas Convention Center. Dates for the Spring Tea and Autumn Tea Competitions will be announced soon.

In another change, the North American Tea Championship has broadened its eligibility for entry. For reasons of efficiency, past Tea Championships were open only to companies that exhibited in World Tea Expo, which produces
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SOURCE 2010 World Tea Expo
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