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Who is using MyPlate?

Most Americans know about MyPyramid the triangle depicting how many servings of each food group you should eat in a day - but who knows about MyPlate - the circle showing what a healthy meal looks like? MyPlate was created in 2011 by the United States Department of Agriculture (USDA) to help American consumers put the Dietary Guidelines into practice. It's a simple, colorful icon that prompts us to think about what's on our plate, illustrating healthy proportions of fruit, vegetables, grains, protein, and dairy within a single meal.

Dr. Brian Wansink of Cornell University and Dr. Sibylle Kranz of Purdue University wanted to find out who "got the memo" about MyPlate first that is, who became familiar with MyPlate within 3 months of its release. In particular, the researchers were interested in mothers, who play the role of "nutritional gatekeeper" in most families, and what traits these trendsetting mothers had in common with each other. A national on-line survey was completed by 497 moms, ranging in age from 18 to 65, including questions about their demographics, knowledge, attitudes, and behavior.

MyPlate Consumer Messages

Of these 497 moms, 46 moms were familiar with MyPlate (9% of those surveyed), 105 were somewhat familiar (21%), and 349 were not familiar (70%). Some interesting patterns emerged from the analysis of their survey responses. First, moms were more likely to be familiar with MyPlate if they already knew about MyPyramid. Second, moms who found MyPlate easy to understand and relevant to their lives were more likely to see its potential to help their families eat better. Third, moms who adopted MyPlate were more likely to be "vegetable lovers" and to involve their kids in preparing family meals. Moms loved veggies for a variety of reasons not only because they are good for you, but also because they can improve the taste of the entrees they're served with and make meals feel like special family occasions.


Contact: Brian Wansink
Cornell Food & Brand Lab

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