Navigation Links
Who is using MyPlate?

Most Americans know about MyPyramid the triangle depicting how many servings of each food group you should eat in a day - but who knows about MyPlate - the circle showing what a healthy meal looks like? MyPlate was created in 2011 by the United States Department of Agriculture (USDA) to help American consumers put the Dietary Guidelines into practice. It's a simple, colorful icon that prompts us to think about what's on our plate, illustrating healthy proportions of fruit, vegetables, grains, protein, and dairy within a single meal.

Dr. Brian Wansink of Cornell University and Dr. Sibylle Kranz of Purdue University wanted to find out who "got the memo" about MyPlate first that is, who became familiar with MyPlate within 3 months of its release. In particular, the researchers were interested in mothers, who play the role of "nutritional gatekeeper" in most families, and what traits these trendsetting mothers had in common with each other. A national on-line survey was completed by 497 moms, ranging in age from 18 to 65, including questions about their demographics, knowledge, attitudes, and behavior.

MyPlate Consumer Messages

Of these 497 moms, 46 moms were familiar with MyPlate (9% of those surveyed), 105 were somewhat familiar (21%), and 349 were not familiar (70%). Some interesting patterns emerged from the analysis of their survey responses. First, moms were more likely to be familiar with MyPlate if they already knew about MyPyramid. Second, moms who found MyPlate easy to understand and relevant to their lives were more likely to see its potential to help their families eat better. Third, moms who adopted MyPlate were more likely to be "vegetable lovers" and to involve their kids in preparing family meals. Moms loved veggies for a variety of reasons not only because they are good for you, but also because they can improve the taste of the entrees they're served with and make meals feel like special family occasions.


Contact: Brian Wansink
Cornell Food & Brand Lab

Related biology news :

1. Studies reveal structure of EV71, a virus causing childhood illnesses
2. BYU study: Using a gun in bear encounters doesnt make you safer
3. The shape of things to come: NIST probes the promise of nanomanufacturing using DNA origami
4. Beyond the microscope: Identifying specific cancers using molecular analysis
5. Cell therapy using patients own bone marrow may present option for heart disease
6. Using cell phones to detect harmful airborne substances
7. Disarming disease-causing bacteria
8. Notre Dame researchers using novel method to combat malaria drug resistance
9. High-resolution atomic imaging of specimens in liquid by TEM using graphene liquid cell
10. What is really causing the child obesity epidemic?
11. Better housing conditions for zebrafish could improve research results
Post Your Comments:
Related Image:
Who is using MyPlate?
(Date:6/15/2016)... 15, 2016 Transparency Market ... Recognition Market by Application Market - Global Industry Analysis Size ... to the report, the  global gesture recognition market ... and is estimated to grow at a CAGR ... 2024.  Increasing application of gesture recognition ...
(Date:6/2/2016)... , June 2, 2016 The ... has awarded the 44 million US Dollar project, for ... Embossed Vehicle Plates including Personalization, Enrolment, and IT Infrastructure ... leader in the production and implementation of Identity Management Solutions. ... January, however Decatur was selected for ...
(Date:5/20/2016)... MINNEAPOLIS , May 20, 2016  VoiceIt ... technology partnership with VoicePass. By working ... user experience.  Because VoiceIt and VoicePass take slightly ... two engines increases both security and usability. ... expressed excitement about this new partnership. ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... SPRING, Md. , June 23, 2016 A ... collected from the crime scene to track the criminal down. ... and the U.S. Food and Drug Administration (FDA) uses DNA ... Sound far-fetched? It,s not. The ... genome sequencing to support investigations of foodborne illnesses. Put as ...
(Date:6/23/2016)... June, 23, 2016  The Biodesign Challenge (BDC), a ... ways to harness living systems and biotechnology, announced its ... in New York City . ... students, showcased projects at MoMA,s Celeste Bartos Theater during ... , MoMA,s senior curator of architecture and design, and ...
(Date:6/23/2016)... Durham, NC (PRWEB) , ... June 23, 2016 , ... ... Odense University Hospital in Denmark detail how a patient who developed lymphedema after being ... (fat) tissue. The results could change the paradigm for dealing with this debilitating, frequent ...
(Date:6/23/2016)... , June 23, 2016 On ... session at 4,833.32, down 0.22%; the Dow Jones Industrial Average ... 500 closed at 2,085.45, down 0.17%. has initiated coverage ... INFI ), Nektar Therapeutics (NASDAQ: NKTR ), Aralez ... Inc. (NASDAQ: BIND ). Learn more about these ...
Breaking Biology Technology: