Navigation Links
Who is using MyPlate?
Date:12/26/2013

Most Americans know about MyPyramid the triangle depicting how many servings of each food group you should eat in a day - but who knows about MyPlate - the circle showing what a healthy meal looks like? MyPlate was created in 2011 by the United States Department of Agriculture (USDA) to help American consumers put the Dietary Guidelines into practice. It's a simple, colorful icon that prompts us to think about what's on our plate, illustrating healthy proportions of fruit, vegetables, grains, protein, and dairy within a single meal.

Dr. Brian Wansink of Cornell University and Dr. Sibylle Kranz of Purdue University wanted to find out who "got the memo" about MyPlate first that is, who became familiar with MyPlate within 3 months of its release. In particular, the researchers were interested in mothers, who play the role of "nutritional gatekeeper" in most families, and what traits these trendsetting mothers had in common with each other. A national on-line survey was completed by 497 moms, ranging in age from 18 to 65, including questions about their demographics, knowledge, attitudes, and behavior.

MyPlate Consumer Messages

Of these 497 moms, 46 moms were familiar with MyPlate (9% of those surveyed), 105 were somewhat familiar (21%), and 349 were not familiar (70%). Some interesting patterns emerged from the analysis of their survey responses. First, moms were more likely to be familiar with MyPlate if they already knew about MyPyramid. Second, moms who found MyPlate easy to understand and relevant to their lives were more likely to see its potential to help their families eat better. Third, moms who adopted MyPlate were more likely to be "vegetable lovers" and to involve their kids in preparing family meals. Moms loved veggies for a variety of reasons not only because they are good for you, but also because they can improve the taste of the entrees they're served with and make meals feel like special family occasions.


'/>"/>

Contact: Brian Wansink
wansink@cornell.edu
607-229-3896
Cornell Food & Brand Lab
Source:Eurekalert  

Related biology news :

1. Studies reveal structure of EV71, a virus causing childhood illnesses
2. BYU study: Using a gun in bear encounters doesnt make you safer
3. The shape of things to come: NIST probes the promise of nanomanufacturing using DNA origami
4. Beyond the microscope: Identifying specific cancers using molecular analysis
5. Cell therapy using patients own bone marrow may present option for heart disease
6. Using cell phones to detect harmful airborne substances
7. Disarming disease-causing bacteria
8. Notre Dame researchers using novel method to combat malaria drug resistance
9. High-resolution atomic imaging of specimens in liquid by TEM using graphene liquid cell
10. What is really causing the child obesity epidemic?
11. Better housing conditions for zebrafish could improve research results
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Who is using MyPlate?
(Date:3/20/2017)... March 20, 2017 At this year,s CeBIT Chancellor ... biometrics manufacturer DERMALOG. The Chancellor came to the DERMALOG stand together with ... this year,s CeBIT partner country. At the largest German biometrics company the ... fingerprint, face and iris recognition as well as DERMALOG´s multi-biometrics system.   ... ...
(Date:3/9/2017)... , March 9, 2017 4Dx has publicly ... Lung Imaging Workshop at the University of Pennsylvania. Founder ... to deliver the latest data to world leaders in ... brings together leaders at the forefront of the industry ... imaging. "The quality of the imaging ...
(Date:3/6/2017)... SAN MATEO, Calif. , March 6, 2017 ... predictive marketing and sales technology, today announced Predictive ... (AI) solution for infusing actionable sales intelligence into ... customers to automatically enable their sales organizations with ... contextual messages that allow for intelligent engagement. Predictive ...
Breaking Biology News(10 mins):
(Date:4/20/2017)... , April 20, 2017 Dutch philosopher Koert van Mensvoort ... Nature, at the University of Technology in Eindhoven - has written a ... letter, he calls on humanity to avoid becoming a slave and victim to ... ... Dutch philosopher Koert van Mensvoort – founder of the Next ...
(Date:4/19/2017)... Ca (PRWEB) , ... April 18, 2017 , ... A ... technological advances. This webinar, which is part of the Protein and Cell Analysis ... Cytometer and outline where this technology fits in current and future applications. , ...
(Date:4/19/2017)... ... April 19, 2017 , ... ... A-1 financing round. This event adds to several other early achievements at ThermaGenix, ... and Scientific Teams. , ThermaGenix will use proceeds from the Series ...
(Date:4/19/2017)... IRVINE, Calif. , April 19, 2017 /PRNewswire/ ... Rx Drug Abuse and Heroin Summit ,  Proove® ... clinical study analyzing genetics, environmental, and lifestyle factors ... researchers from the University of Southern California (USC), ... , and Proove publish results showing that ...
Breaking Biology Technology: