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When it comes to carbon footprints, location and lifestyle matter
Date:4/15/2011

ial to recognize that individuals have different values, attitudes, beliefs, habits and abilities," Jones said. The next stage for the CoolClimate Network (CCN), a RAEL project to analyze carbon footprints, is to recruit hundreds of households to systematically measure the effectiveness of various programs based on behavioral science.

These ideas will also be explored at the Behavior, Energy and Climate Change Conference, which is being coordinated in part by the UC Berkeley team and will be held in Washington, D.C., from Nov. 29 to Dec. 2.

"Most people are willing and many are actively seeking how to live more climate-friendly lifestyles. The question is whether we can do it fast enough to reduce some of the worst impacts of climate change. Figuring out what makes the greatest impact seems like a good first place to start," Jones said.


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Contact: Robert Sanders
rsanders@berkeley.edu
510-643-6998
University of California - Berkeley
Source:Eurekalert

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