WINSTON-SALEM, N.C., March 11, 2013 /PRNewswire-USNewswire/ -- Wake Forest Baptist Medical Center today announced new business developments related to its commercialization enterprise, Wake Forest Innovations, as well as a new brand for Piedmont Triad Research Park.
Wake Forest Innovation Quarter
After consultation with key stakeholders in and beyond the community and an analysis of park names worldwide, Piedmont Triad Research Park has been renamed 'Wake Forest Innovation Quarter' (www.WakeForestInnovationQuarter.com). Park tenants that are not part of Wake Forest may choose to use Innovation Quarter, as an alternate version.
This new brand builds on the name of the Medical Center's commercialization enterprise, Wake Forest Innovations, and at the same time differentiates the urban-based Innovation Quarter from other research parks in the state and nation. The Innovation Quarter portion of the name suggests more than a place to work and reinforces the urban model where people Work, Live, Learn and Play. Further, "Wake Forest Innovation Quarter" positions the development of a major eco-system in downtown Winston-Salem as a new national hub for innovation in biomedical technology, materials science, and information technology.
More importantly, the new name is easy to remember, flexible and allows tenants and partners to use their own brands or to co-brand if they desire.
"The opportunity to create a dynamic hub for innovation in the biomedical sciences and information technology here in Winston-Salem represents the evolution of the classic research park," said Eric Tomlinson , D.Sc., Ph.D., chief innovation officer, Wake Forest Baptist Medical Center, and president, Wake Forest Innovation Quarter, "in which we can support and e
|SOURCE Wake Forest Baptist Medical Center|
Copyright©2012 PR Newswire.
All rights reserved