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Voice Biometrics Gains Traction as Most Accurate and Convenient Technology to Secure Customer Privacy
Date:9/3/2007

Largest Consumer Deployment Reaches 275,000 Enrollment Milestone

NEW YORK, Aug. 20 /PRNewswire/ -- This week at SpeechTEK, the voice solutions showcase, PerSay, the leader in voice biometrics, will demonstrate how its VocalPassword technology powers Bell's Voice Identification Service. Bell, the largest communications provider in Canada, has made a spoken pass phrase the universal identifier for customer support across five service segments (wireline, wireless, high-speed Internet, digital TV and VoIP). Voluntary enrollment is offered to customers as a more convenient alternative to an array of PIN-based services and manual authentication methods, with voice biometrics supporting the company's ongoing commitment to protect privacy as it offers increasingly complex and varied services.

PerSay VocalPassword was selected for the Bell project in September 2006. Installation, integration by IBM Global Business Services, and testing followed quickly, and beginning in March, Bell's Voice Identification Service was rolled out, one area code at a time, to all wireline and wireless customers in Canada. As of August 20, 2007, Bell reported more than 275,000 voluntary enrollments.

Bell has a long-standing reputation for its leadership in the protection of the privacy and security of customers' personal information. So, the introduction of any identity authentication system had to align with Bell's privacy policy without exception. It had to be secure, simple and user- friendly, with customer trust as the most crucial element. PerSay brought the depth of experience built on numerous successful deployments that positioned it as the service provider of choice for a voice authentication solution guaranteed to comply with Bell's privacy policy. "The primary driver for Bell in implementing a voice verification system was to make privacy protection more convenient for Bell customers," explained Charles Giordano, marketing lead for the company's voice authentication project.

With identity theft on the rise, the straightforward value proposition offered by voice biometrics-cost savings for service providers, and security and convenience for customers-continues to gain appeal as the most trustworthy way to secure Web, mobile and phone-based commerce.

About Bell

Bell is Canada's largest communications company, providing the most comprehensive and innovative suite of communication services to residential and business customers in Canada. Under the Bell brand, the company's services include local, long distance and wireless phone services, high-speed and wireless Internet access, IP-broadband services, information and communications technology services (or value-added services) and direct-to- home satellite and VDSL television services.

About PerSay

PerSay Ltd. (http://www.persay.com) is a leading provider of advanced biometric speaker verification products. PerSay's technology relies on the biometric power of voice to verify a speaker's identity. PerSay's products have been deployed by leading financial services, telecom operators, healthcare providers, enterprises and law enforcement agencies worldwide. PerSay is a spin-off of Verint Systems Inc., with offices in Tel Aviv and New York, and a network of partners and system integrators worldwide.


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