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Vobile Launches VideoDNA Live; Enables Real-Time Digital Content Protection for Live Broadcast Events
Date:4/16/2008

yed but also to track which part of the video is being played. The ability to track video usage automatically and precisely provides rights holders with valuable data regarding video content consumption and opens up potential revenue channels for targeted marketing and advertising based on viewer trends.

"Vobile VideoDNA Live offers broadcasters and rights holders the ability to easily identify, track and protect content with confidence, preventing the costly damage of online piracy," said Yangbin Wang, founder and CEO of Vobile. "We are changing the landscape of content identification by fingerprinting broadcast content in real-time, enabling entertainment and Internet companies to collaborate in protecting valuable video assets while providing better consumer experience by assuring that the content they view is the high quality, legitimate version of the video."

About Vobile

Vobile(R) is a leading provider of video content identification and management products and services. Its core VideoDNA(TM) technology enables fully automated identification, tracking and management of any video and audio content with high performance, accuracy and scalability. Vobile operates a very large scale database of VideoDNA for content identification and video search services. Founded in 2005, the company is headquartered in Santa Clara, California. For more information, visit the Vobile Web site at http://www.vobileinc.com.

About CCTV.com

Established on April 28, 2006, CCTV International Networks Co., Ltd. (CCTV.com) is a platform for CCTV's new network media services and an organization awarded with exclusive rights to spread and promote predominantly TV program information online for China Central Television (CCTV). CCTV.com signed officially a contract with IOC in Beijing on December 18, 2007 and has since then become Official Internet/Mobile Phone Broadcaster of the Beijing 2008 Olympic Games.
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SOURCE Vobile, Inc.
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