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University-developed omega-3-rich ground beef available soon
Date:2/4/2013

am. It will be the first ground beef to carry the U.S. Food and Drug Administration's seal of approval for containing omega-3 fatty acids.

Todd Hansen, CEO of NBO3 Technologies LLC, said consumer response has been positive in test markets.

"We have to leap two hurdles with GreatO Premium Ground Beef, which are that the omega-3 fatty acids are really in the beef and that it doesn't change the flavor," Hansen said. "Based on our consumer response, we've cleared those hurdles. We really believe in the health aspect of this product and are using the slogan 'When Every Bite Counts' to emphasize that. I can't wait for consumers to have it available to them."


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Contact: Jim Drouillard
jdrouill@k-state.edu
785-532-1204
Kansas State University
Source:Eurekalert

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