BLUE BELL, Pa., Nov. 2, 2011 /PRNewswire/ -- Americans will go to great lengths to avoid identity theft, and many say they would take legal action against government or private organizations that compromise their personal data, according to new research conducted by Unisys Corporation (NYSE: UIS).
Results from the bi-annual Unisys Security Index, which surveys more than 1,000 Americans for consumer views on a wide range of security concerns, indicated that more than three-quarters of respondents would stop dealing with an organization entirely in the event of a security breach, underlining the need to better protect customers' personal data shared electronically.
Nearly 90 percent of all survey respondents said they would take some sort of action in the event of a data breach, ranging from conservative solutions like changing their passwords (87 percent) to those with more serious commercial implications, such as closing their accounts (76 percent) or taking legal action (53 percent).
Organizations that ignore security concerns also face public perception risks. Nearly 65 percent of U.S. survey respondents said they'd publicly expose a company that allows a breach. And in a world where communities such as Facebook and Twitter provide the opportunity to instantly broadcast dissatisfaction to a broad audience, this threat seems more real than ever before.
The Unisys study also revealed that more than half of surveyed Americans are willing to provide biometric data to secure their identities. This includes a willingness to provide biometric data at security checkpoints at airports (59.6 percent); when conducting financial transactions with banking institutions (56.9 percent); and when receiving government benefits or other services (53.0 percent).
Still, only 21.3 percent were willing to give their biometric data to social media sites, suggest
|SOURCE Unisys Corporation|
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