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UA explores promoting teen health via text message
Date:1/18/2013

Teenagers spend a lot of time texting, receiving an average of 3,417 texts a month, or 114 per day, according to the Nielsen consumer research group.

A new study from the University of Arizona looks at the feasibility of using text messaging to deliver educational information about nutrition and physical activity to teens.

The study, which appears in the January-February issue of the Journal of Nutrition Education and Behavior, looks at whether teenagers would be interested in receiving texts about health on their phones and how they would like those messages presented.

Conducted over a one-year period, the study of 177 adolescents, ages 12-18, found that most teens were open to receiving such texts, but the way in which they were worded made a big difference.

"Kids are texting all the time, so it's a communication they're very familiar with and it appeals to them," said Melanie Hingle, UA assistant research professor of nutritional sciences and lead author of the study. "But we realized very quickly once we got down to the actual development of the messages that we didn't know the first thing about what kind of tone or information kids would be interested in."

Researchers quickly learned and this may come as no surprise to those with teenagers at home that the teens didn't like to be told what to do. Therefore, phrases like "you should," "always" and "never" did not go over well, while softer words like "try" and "consider" were much better received. Likewise, texts introduced by the words "did you know" also generally were disliked, with teens saying the phrase made them immediately not want to know whatever came next.

Texts the teens liked best included those that specifically referenced their age group, such as, "American girls aged 12-19 years old drink an average of 650 cans of soda a year!" They also liked messages that were interactive, like fun quizzes; messages that were actionable, like s
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Contact: Melanie Hingle
hinglem@email.arizona.edu
520-621-3087
University of Arizona
Source:Eurekalert

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