Navigation Links
Trying to get kids to eat healthier? Don't tell them veggies are good for them
Date:7/22/2014

At some point, most kids will hear that drinking milk helps make their bones strong or that fish is food for the brain. But do these messages foster the idea that if something is good for us, it must surely taste bad? According to a new study in the Journal of Consumer Research, when children hear about the benefits of healthy food, they're less likely to eat it.

"We predicted that when food is presented to children as making them strong or as a tool to achieve a goal such as learning how to read or count, they would conclude the food is not as tasty and therefore consume less of it," write authors Michal Maimaran (Kellogg School of Management, Northwestern University) and Ayelet Fishbach (University of Chicago Booth School of Business).

To test this idea, the authors conducted five studies with children between the ages of three and five. In all of the studies, the children were read a picture book story about a girl who ate a snack of crackers or carrots. Depending on the experiment, the story either did or did not state the benefits of the snack (making the girl strong or helping her learn how to count). The children were then given the opportunity to eat the food featured in the story and the authors measured how much they ate. The children ate more when they did not receive any message about the foods making them strong or helping them learn how to count.

Brands marketing food items to parents and children can use these results to de-emphasize the benefits of healthy food and focus more on the positive experience of eating the food. These results also help to empower policy makers and medical institutions looking to combat childhood obesity and juvenile diabetes.

"Parents and caregivers who are struggling to get children to eat healthier may be better off simply serving the food without saying anything about it, or (if credible) emphasizing how yummy the food actually is," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Page: 1

Related biology news :

1. Now in 3-D: Video of virus-sized particle trying to enter cell
2. Quick detection of periodontitis pathogens
3. Expectant mothers periodontal health vital to health of her baby
4. Drug may guard against periodontitis, and related chronic diseases
5. New study reveals more inspiring reasons to serve veggies at dinner
6. Latino families in study eat more fruits and veggies, drink less soda
7. Bright pulses of light could make space veggies more nutritious, says CU-Boulder study
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/2/2016)... -- Perimeter Surveillance & Detection Systems, Biometrics ... Support & Other Service  The latest report ... analysis of the global Border Security market . ... $17.98 billion in 2016. Now: In November ... software and hardware technologies for advanced video surveillance. ...
(Date:5/16/2016)... 2016   EyeLock LLC , a market leader ... of an IoT Center of Excellence in ... development of embedded iris biometric applications. EyeLock,s ... and security with unmatched biometric accuracy, making it the ... DNA. EyeLock,s platform uses video technology to deliver a ...
(Date:4/28/2016)... India , April 28, 2016 ... Infosys (NYSE: INFY ), and Samsung SDS, a ... that will provide end customers with a more secure, ... services.      (Logo: http://photos.prnewswire.com/prnh/20130122/589162 ) , ... services, but it also plays a fundamental part in enabling ...
Breaking Biology News(10 mins):
(Date:6/27/2016)... ... June 27, 2016 , ... Parallel 6 , the leading software as ... Clinical Reach Virtual Patient Encounter CONSULT module which enables both audio and video ... trial team. , Using the CONSULT module, patients and physicians can schedule a face ...
(Date:6/27/2016)... ... June 27, 2016 , ... ... Amgen, will join the faculty of the University of North Carolina Kenan-Flagler ... of strategy and entrepreneurship at UNC Kenan-Flagler, with a focus on the school’s ...
(Date:6/27/2016)...   Ginkgo Bioworks , a leading organism ... today awarded as one of the World Economic ... most innovative companies. Ginkgo Bioworks is engineering biology ... world in the nutrition, health and consumer goods ... customers including Fortune 500 companies to design microbes ...
(Date:6/24/2016)... 2016 Epic Sciences unveiled a liquid ... to PARP inhibitors by targeting homologous recombination deficiency ... new test has already been incorporated into numerous ... types. Over 230 clinical trials are ... including PARP, ATM, ATR, DNA-PK and WEE-1. Drugs ...
Breaking Biology Technology: