Navigation Links
Trouble in paradise: Does nature worship harm the environment?

Consumers nurture romantic ideas of nature by engaging in practices that are often harmful to the environment, according to a new study in the Journal of Consumer Research. Could eco-friendly products provide a solution?

"Nature is often considered the ideal place to escape from everyday life. Consumers enjoy romantic escapes from culture in contexts as diverse as surfing, tropical island holidays, and the Burning Man festival. But by viewing nature as simply the opposite of culture, consumers often expedite the destruction of the experiences of nature they desire most," write authors Robin Canniford (University of Melbourne) and Avi Shankar (University of Bath).

Consumers preserve romantic ideas of nature as an escape from urban life and culture by hiding or purging elements of culture and social tensions from their experiences of nature. Paradoxically, these actions can harm the environment and subject the experiences of nature to increasing legal and commercial regulation.

For example, although the Maldives are frequently considered an island paradise, tourists have left behind so much waste that entire islands are being swamped by trash that is polluting the crystal blue sea tourists travel so far to experience. On Australia's Gold Coast, violence against other surfers has become such a common method of alleviating crowded experiences of nature that police have been drafted in to patrol the perfect sandy beaches in order to control the violence. Boat charters and private resorts that limit the number of consumers at certain locations in order to preserve an unspoiled experience of nature have subject these experiences to increased regulation and commercialization.

However, consumers are also aware of the fragility of nature and seek to alleviate potential damage with increasingly ecologically friendly consumer technologies.

"Rather than seeking to merely hide the fact that nature and culture are interdependent, consumers seek to advance practices that leave nature as untouched as possible. Demand for eco-friendly products offers an opportunity for outdoor equipment manufacturers and tourism service providers to help consumers enjoy nature in less damaging ways," the authors conclude.

Contact: Mary-Ann Twist
University of Chicago Press Journals

Related biology news :

1. Our coral reefs: In trouble - but tougher than we thought
2. Trouble on the horizon for GM crops?
3. Will a genetic mutation cause trouble? Ask Spliceman
4. Wolf mange part of natures cycle
5. New Nature study illuminates 55 million years of the carbon cycle and climate history
6. Nature as a source of new medicines subject of ICNPR in NYC
7. Force of nature: Defining the mechanical mechanisms in living cells
8. First direct evidence that elemental fluorine occurs in nature
9. NUS launches new book on Singapores rainforests and new free digital nature archive
10. Nature: Molecule changes magnetism and conductance
11. Risks and rewards of quantifying natures ecosystem services
Post Your Comments:
(Date:5/16/2017)... --  Bridge Patient Portal , an enterprise patient ... Systems , an electronic medical record solutions developer ... a partnership to build an interface between the ... products, including Centricity Practice Solution (CPS), Centricity Business ... integrations will allow healthcare delivery networks using GE ...
(Date:4/17/2017)... , April 17, 2017 NXT-ID, Inc. (NASDAQ: ... announces the filing of its 2016 Annual Report on Form 10-K ... Commission. ... 10-K is available in the Investor Relations section of the Company,s ... the SEC,s website at . 2016 Year ...
(Date:4/11/2017)... BROOKLYN, N.Y. , April 11, 2017 /PRNewswire-USNewswire/ ... identical fingerprints, but researchers at the New York ... University College of Engineering have found that partial ... fingerprint-based security systems used in mobile phones and ... previously thought. The vulnerability lies in ...
Breaking Biology News(10 mins):
(Date:10/12/2017)... ... October 12, 2017 , ... ... States multicenter, prospective clinical study that demonstrates the accuracy of the FebriDx® ... identifying clinically significant acute bacterial and viral respiratory tract infections by testing ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... first-ever genomics analysis platform specifically designed for life science researchers to analyze ... pioneering researcher Rosalind Franklin, who made a major contribution to the discovery ...
(Date:10/11/2017)... NJ (PRWEB) , ... October 11, 2017 , ... Personal eye wash is a basic ... one eye at a time. So which eye do you rinse first if a dangerous ... have Plum Duo Eye Wash with its unique dual eye piece. , “Whether ...
(Date:10/11/2017)... 11, 2017  VMS BioMarketing, a leading provider of patient ... Clinical Nurse Educator (CNE) network, which will launch this week. ... among health care professionals to enhance the patient care experience ... and other health care professionals to help women who have ... ...
Breaking Biology Technology: