Navigation Links
Trouble in paradise: Does nature worship harm the environment?

Consumers nurture romantic ideas of nature by engaging in practices that are often harmful to the environment, according to a new study in the Journal of Consumer Research. Could eco-friendly products provide a solution?

"Nature is often considered the ideal place to escape from everyday life. Consumers enjoy romantic escapes from culture in contexts as diverse as surfing, tropical island holidays, and the Burning Man festival. But by viewing nature as simply the opposite of culture, consumers often expedite the destruction of the experiences of nature they desire most," write authors Robin Canniford (University of Melbourne) and Avi Shankar (University of Bath).

Consumers preserve romantic ideas of nature as an escape from urban life and culture by hiding or purging elements of culture and social tensions from their experiences of nature. Paradoxically, these actions can harm the environment and subject the experiences of nature to increasing legal and commercial regulation.

For example, although the Maldives are frequently considered an island paradise, tourists have left behind so much waste that entire islands are being swamped by trash that is polluting the crystal blue sea tourists travel so far to experience. On Australia's Gold Coast, violence against other surfers has become such a common method of alleviating crowded experiences of nature that police have been drafted in to patrol the perfect sandy beaches in order to control the violence. Boat charters and private resorts that limit the number of consumers at certain locations in order to preserve an unspoiled experience of nature have subject these experiences to increased regulation and commercialization.

However, consumers are also aware of the fragility of nature and seek to alleviate potential damage with increasingly ecologically friendly consumer technologies.

"Rather than seeking to merely hide the fact that nature and culture are interdependent, consumers seek to advance practices that leave nature as untouched as possible. Demand for eco-friendly products offers an opportunity for outdoor equipment manufacturers and tourism service providers to help consumers enjoy nature in less damaging ways," the authors conclude.

Contact: Mary-Ann Twist
University of Chicago Press Journals

Related biology news :

1. Our coral reefs: In trouble - but tougher than we thought
2. Trouble on the horizon for GM crops?
3. Will a genetic mutation cause trouble? Ask Spliceman
4. Wolf mange part of natures cycle
5. New Nature study illuminates 55 million years of the carbon cycle and climate history
6. Nature as a source of new medicines subject of ICNPR in NYC
7. Force of nature: Defining the mechanical mechanisms in living cells
8. First direct evidence that elemental fluorine occurs in nature
9. NUS launches new book on Singapores rainforests and new free digital nature archive
10. Nature: Molecule changes magnetism and conductance
11. Risks and rewards of quantifying natures ecosystem services
Post Your Comments:
(Date:11/17/2015)... Paris , qui ... Paris , qui s,est tenu du ... leader de l,innovation biométrique, a inventé le premier scanner ... sur la même surface de balayage. Jusqu,ici, deux scanners ... les empreintes digitales. Désormais, un seul scanner est en ...
(Date:11/12/2015)... 2015  A golden retriever that stayed healthy despite ... has provided a new lead for treating this muscle-wasting ... Institute of MIT and Harvard and the University of ... Cell, pinpoints a protective gene that ... effects. The Boston Children,s lab of Lou Kunkel ...
(Date:11/10/2015)... Nov. 10, 2015  In this report, ... basis of product, type, application, disease indication, ... this report are consumables, services, software. The ... safety biomarkers, efficacy biomarkers, and validation biomarkers. ... are diagnostics development, drug discovery and development, ...
Breaking Biology News(10 mins):
(Date:11/26/2015)... , England , November 26, 2015 /PRNewswire/ ... Medical, an innovative medical device company specializing in imaging technologies, ... from the European Commission as part of the Horizon 2020 ... company to carry out a large-scale clinical trial in breast ...      (Logo: , --> ...
(Date:11/25/2015)... HOLLISTON, Mass. , Nov. 25, 2015 /PRNewswire/ ... ), a biotechnology company developing bioengineered organ implants for ... will present at the LD Micro "Main Event" ... p.m. PT. The presentation will be webcast live and ... will also be available at the conference for one-on-one ...
(Date:11/25/2015)... PORTLAND, Oregon , November 25, 2015 /PRNewswire/ ... Deep Market Research Report is a professional and ... Genomics industry.      (Logo: ... basic overview of the industry including definitions, classifications, ... analysis is provided for the international markets including ...
(Date:11/24/2015)... Halozyme Therapeutics, Inc. (NASDAQ: HALO ) will be presenting at ... on Wednesday, December 2 at 9:30 a.m. ET/6:30 a.m. PT ... provide a corporate overview. th Annual Oppenheimer Healthcare ... ET/10:00 a.m. PT . Jim Mazzola , vice president ... --> th Annual Oppenheimer Healthcare Conference in ...
Breaking Biology Technology: