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To boost concern for the environment, emphasize a long future, not impending doom
Date:12/1/2013

an elongated sense of American history those who saw the timeline beginning with Columbus donated significantly more money to an environmental organization than participants who were led to view the US as a younger country.

Overall, the researchers' findings can be explained by Gott's principle, a physics principle which holds that the best estimate of a given entity's remaining duration is simply the length of time that it has already been in existence. So, a nation that has a longer past implicitly suggests that it will have a longer and less uncertain future a country that has endured through the years may be robust enough to continue existence longer than a newer country.

"Our research suggests to rely less on end-of-world scenarios and to emphasize instead the various ways in which our country and our planet has a rich and long history that deserves to be preserved," says Hershfield. "By highlighting the shadow of the past, we may actually help illuminate the path to an environmentally sustainable future."


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Contact: Anna Mikulak
amikulak@psychologicalscience.org
202-293-9300
Association for Psychological Science
Source:Eurekalert

Page: 1 2

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