"With TheVisualMD.com, we've built a new interactive content delivery system for anyone, anywhere in the world," he explains. Most importantly, the site will be free to all users. "Everyone always assumes that when you present scientific information you need to tell a dumb-downed story to the consumer," says Tsiaras. "But when you see a clear picture of something for instance a high-end visualization of the destruction of neurons - it's pretty obvious what's going on and can be understood by pretty much anyone."
Tsiaras' launch at BIF-4 is not his first time at the BIF Summit. You can watch a video of his presentation at BIF-2 here.
His work lends itself not just to books and television programming; Nike hired Anatomical Travelogue to produce animated spots revealing the anatomy of a golfer's swing, and drug companies like Amgen and Pfizer are using the company's simulations to show how new drugs work at the molecular level. "Along the way, we became great storytellers in categories that everybody wants to know about," he says. "We're like Pixar Animated Studios for health and the human body, except we use real people and real data."
'/>"/>
| Contact: Melissa Withers mwithers@businessinnovationfactory.com 401-278-9134 Rhode Island Economic Development Corp. Source:Eurekalert |