ProVino's partners are now talking to companies interested in the powder for specific products. If enough firms want a powder to be produced for a product, Spectral may even consider creating a new company just to manufacture the powder. Another alternative for the commercialisation of the powder is that a manufacturer buys the ProVino method.
One of the ProVino products has already been tested on consumers on a small scale, thanks to EUREKA, which encouraged the partners to market their results at the Innovation Days exhibition held in June in Lisbon. PROVINO set up a stand and gave out a yoghurt drink containing the red-wine powder. "That was really invaluable because we were forced to talk about the product, not just to companies, but also to ordinary people. We were forced to ask do they like the product?" says Randel.
The response of those who tasted the yoghurt drink was positive, even from those who were initially reluctant to try it, she says. "Some Spanish and Italian guys told us they liked red wine but that it seemed weird to have it in a powder. When they tried it we convinced them."
|Contact: Dr. Gabriele Randele|