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The viability of hydrogen transportation markets: Chicken or egg?
Date:9/11/2008

Hydrogen may well be the new gasoline.

But where's the nearest "gas" station where you can pull up and refuel your energy-efficient vehicle?

Will hydrogen stations be strategically convenientlocated on street corners and travel-stop locations around the globe?

What marketing development obstacles need to be overcome if hydrogen vehicles are ever to penetrate the transportation system and gain widespread acceptance?

According to an article by James Winebrake and Patrick Meyer in "Technovation: The International Journal of Technological Innovation, Entrepreneurship and Technology Management," there are a number of barriers to overcome before the hydrogen-fuel infrastructure becomes efficient, affordable and publicly accepted. However, both agree the 100-year reign of petroleum as the dominant transportation fuel is coming to an enddue to mounting prices, scarcity, and a need to reduce environmentally degrading emissions.

Winebrake, professor and chair of the Department of Science, Technology and Society/Public Policy at Rochester Institute of Technology, and Meyer, an RIT alumnus and a doctoral candidate at the Center for Energy and Environmental Policy at the University of Delaware, believe the use of hydrogen technology in transportation systems bears a direct relationship to the "chicken and egg" phenomenon.

"Consumers will not purchase hydrogen vehicles if there is no refueling infrastructure to service the vehicles; and the infrastructure development will not occur if there are no vehicles in operation to support it," Winebrake says.

In the study, the authors created a computer-based model, called H2VISION that simulated the dynamic relationships between vehicle purchases and refueling infrastructure. Using this computer model, they were able to determine how the cycle of vehicle purchases and infrastructure development operates and to propose recommendations to policymakers who aim incentives to
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Contact: Susan Gawlowicz
smguns@rit.edu
585-475-5061
Rochester Institute of Technology
Source:Eurekalert

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