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The real difference between how men and women choose their partners
Date:5/1/2014

researchers tested the framing effect using six key attributes, two of which are more important to men and women respectively, and two that are considered as necessities by both sexes:

  • Attractive body (more important to men)
  • Attractive face (more important to men)
  • Earning potential (more important to women)
  • Ambition (more important to women)
  • Kindness (equally important to both)
  • Intelligence (equally important to both)

Participants evaluated both high-quality (e.g. seven out of 10 people think this person is kind) and low-quality (e.g. three out of 10 people think this person is kind) prospective mates for these attributes, in the context of a short-term fling or a long-term relationship.

More often than not, women said they were far less likely to date the potential mates described in the negatively framed descriptions even though in each instance, they were being presented with exactly the same information as in the positively framed descriptions.

Women also proved more susceptible to framing effects in attributes like ambition and earning potential, while men responded more strongly to framing when physical attractiveness was described.

This research highlights how an evolutionary lens could help explain the biologicial origins of seemingly "irrational" decision-making biases like the framing effect.


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Contact: Clea Desjardins
clea.desjardins@concordia.ca
514-848-242-45068
Concordia University
Source:Eurekalert

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