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The new frontier: Creating and marketing food products that prevent disease and obesity
Date:7/17/2013

nd what is provided by their nutritive content," said Ravi Menon, Ph.D., senior principal scientist at the Bell Institute for Health & Nutrition at General Mills, Inc. in Minneapolis.

Developing these food products will require extensive tests in food safety and efficacy and comprehensive efforts to educate consumers on their health benefits, said Menon. In addition, "the current regulatory framework struggles to accommodate the expanding repertoire of health benefits in functional foods."

"The best way to conquer society's runaway health problems is to get in front of them by preventing them in the first place," said Dr. Li. "Dietary antiangiogenesis presents an opportunity for improving health at a time that is ripe for innovation."


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Contact: Stephanie Callahan
scallahan@ift.org
312-604-0273
Institute of Food Technologists
Source:Eurekalert

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