Navigation Links
The millennial tofu surprise
Date:7/9/2014

While Tofu is considered a healthy source of protein, that's not why the Millennials are eating it, according to a new study to be presented at Tops Club Inc.'s annual International Recognition Days convention July 10th in Milwaukee.

Tofu's new champion recruits are 20-something women who want dishes that are quick, easy to cook and that can help keep them trim. "They basically seem to care less about any health benefits of Tofu," said lead Cornell researcher Brian Wansink, "They eat it to look good and because it's quick to cook and it's filling."

The study of 502 Millennials comes as a surprise given that most efforts to encourage the adoption of Tofu have focused on nutrition and sustainability promoting it as a high quality, low cost, sustainable protein source. "Millennials are much more likely to eat Tofu if you simply tell them 'It cooks like chicken, but doesn't spoil,' than if you lecture them about its nutritional value," said Wansink.

What's the key take away of this study? Co-author Adam Brumberg says, "If you're trying to convince a friend or family member to join you in becoming a Tofu lover, don't belabor its health benefits; instead focus on it being quick and filling and cooking like chicken. In no time they'll be making Tofu Scramble, Stir Fry and all the other dishes the Tofu lovers in the study listed as big parts of their diets."


'/>"/>

Contact: Nicole Albright
foodandbrandlab@cornell.edu
607-255-7827
Cornell Food & Brand Lab
Source:Eurekalert

Page: 1

Related biology news :

1. Cell resiliency surprises scientists
2. CU-Boulder researchers sequence worlds first butterfly bacteria, find surprises
3. Bonefish spawning behavior in the Bahamas surprises researchers, should aid conservation
4. In surprise finding, blood clots absorb bacterial toxin
5. Stanford researchers surprised to find how neural circuits identify information needed for decisions
6. Surprises discovered in decoded kiwifruit genome
7. Family tree of fish yields surprises
8. Surprise finding reveals how adaptive our immune systems can be
9. Surprise species at risk from climate change
10. Science surprise: Toxic protein made in unusual way may explain brain disorder
11. Peru surprises with 2 new amazing species of woodlizards
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/20/2015)... SANTA CLARA, Calif. , Aug. 20, 2015 ... based company focused on improving the user experience ... voice and vision technologies, today announced that its ... and voice biometric authentication software to be ... Alliance tested TrulySecure for compliance with the FIDO ...
(Date:8/18/2015)... , Aug. 17, 2015 Research ... addition of the "Global Biometric Authentication & ... - Estimation & Forecast, 2015-2020" report to ... authentication and identification systems market is expected to ... 2015 to 2020 and generate over $25 billion ...
(Date:8/12/2015)... NEW YORK , Aug. 12, 2015 /PRNewswire/ ... how hackers can attack Android phones to steal ... identifies the increasing availability of fingerprint scanners on ... of utmost concern. To secure biometrics on mobile ... platform to augment these convenient authentication systems with ...
Breaking Biology News(10 mins):TrulySecure From Sensory Becomes First Face and Voice Biometrics Technology to be FIDO UAF Certified 2TrulySecure From Sensory Becomes First Face and Voice Biometrics Technology to be FIDO UAF Certified 3TrulySecure From Sensory Becomes First Face and Voice Biometrics Technology to be FIDO UAF Certified 4TrulySecure From Sensory Becomes First Face and Voice Biometrics Technology to be FIDO UAF Certified 5Global Biometric Authentication & Identification Market 2015: Focus On Modality, Motility & Application - Estimation & Forecasts to 2020 for the $25 Billion Industry 2HYPR Corp. Addresses Android Vulnerability That Exposes Ecosystem-wide Biometric Security Challenges 2HYPR Corp. Addresses Android Vulnerability That Exposes Ecosystem-wide Biometric Security Challenges 3
... comprehensive study yet done on the effect of biofuel ... emphasis on bioenergy would increase carbon dioxide emissions from ... of such operations is optimal. The findings are ... biofuels from this source would be carbon-neutral or even ...
... have been awarded prestigious grants in recognition of their ... 1st Middle-East & Africa Osteoporosis Meeting. The ... knowledge on osteoporosis, and in particular to encouraging young ... in bone research. As a sign of this commitment, ...
... of researchers at the University of Massachusetts Medical School, ... Research Centre in Spain have deciphered the complete three-dimensional ... Analysis of the resulting structure published this week in ... into the function of genetic sequences responsible for the ...
Cached Biology News:Production of biofuel from forests will increase greenhouse emissions 2Production of biofuel from forests will increase greenhouse emissions 3IOF Young Investigator Awards recognize research excellence at Dubai meeting 2Researchers generate first complete 3-D structures of bacterial chromosome 2Researchers generate first complete 3-D structures of bacterial chromosome 3
(Date:9/1/2015)... , ... September 01, 2015 , ... Knowledgent , ... highlights the opportunities for advanced analytics utilizing data lakes in the healthcare industry. , ... has seen an explosion of data over the last few years as more entities ...
(Date:9/1/2015)... ... 2015 , ... Industry leader iLab Solutions recently announced Gerard ... position, Gibbs will lead iLab’s business operations in the region, with an emphasis ... not only introducing iLab to potential partners but support and management of accounts ...
(Date:9/1/2015)... ... September 01, 2015 , ... Research conducted by ... Angeles, Boston University School of Medicine, Frederick National Laboratory for Cancer Research, and ... first multidisciplinary Open Access journal. , Christopher Ryan PhD, of Synedgen, and ...
(Date:9/1/2015)... Shire plc (LSE: SHP, NASDAQ: SHPG ) ... Board of Directors as a Non-Executive Director. Sara will also ... of the Shire Board. Both appointments will be effective as ... Chairman, President and Chief Executive Officer of Dun & Bradstreet, ... at D&B, she helped drive the transformation of the company ...
Breaking Biology Technology:New White Paper Explores Data Lake Opportunities in the Healthcare Industry 2iLab Solutions Hires Gerard Gibbs, Director of Business Development, Asia Pacific 2iLab Solutions Hires Gerard Gibbs, Director of Business Development, Asia Pacific 3Synedgen’s Director for Pharmaceutical Manufacturing Publishes New Research 2Synedgen’s Director for Pharmaceutical Manufacturing Publishes New Research 3Shire Appoints Sara Mathew to Board of Directors 2
... , Most Basic Recommended Cecil Instrumentation: , ... 500 l loop , Fraction collector , Column ... : , Researchers need to understand ... protein expression in healthy and diseased cells. , Hence the ...
... reliable and accurate long-range PCR and RT-PCR , ... RT-PCR Kits provide dedicated and highly reliable solutions for long-range,amplification from genomic DNA and cDNA. ... , QIAGEN LongRange PCR ... Amplification of extremely long PCR products up to 40 kb DNA or,12.5 kb ...
... LOS ANGELES, CA (August 10, 2006) - DoveBid, Inc., ( http://www.dovebid.com ... auction and valuation services, announced , today it ... Exchange auction online, on August 15, 2006. The event marks a milestone ... practice, and is expected , to bring to-date ...
Cached Biology Technology:Semi Preparative Purification of Proteins 2QIAGEN LongRange PCR and 2Step RT-PCR Kits 2World Class Life Science and Pharmaceutical Companies Leverage DoveBid s Global Reach for Asset Management and Disposition 2World Class Life Science and Pharmaceutical Companies Leverage DoveBid s Global Reach for Asset Management and Disposition 3
Sprague-Dawley rats, 7-8 weeks old, mixed gender; tissue is collected fresh, frozen on dry ice within minutes of sacrifice and stored at -20C; individual tissue weight approx. 0.05 gram....
CMRL Medium-1066 (1X) liquid...
Rabbit anti-T-box 6...
TNF-R2 (L-20)...
Biology Products: