Navigation Links
The millennial tofu surprise
Date:7/9/2014

While Tofu is considered a healthy source of protein, that's not why the Millennials are eating it, according to a new study to be presented at Tops Club Inc.'s annual International Recognition Days convention July 10th in Milwaukee.

Tofu's new champion recruits are 20-something women who want dishes that are quick, easy to cook and that can help keep them trim. "They basically seem to care less about any health benefits of Tofu," said lead Cornell researcher Brian Wansink, "They eat it to look good and because it's quick to cook and it's filling."

The study of 502 Millennials comes as a surprise given that most efforts to encourage the adoption of Tofu have focused on nutrition and sustainability promoting it as a high quality, low cost, sustainable protein source. "Millennials are much more likely to eat Tofu if you simply tell them 'It cooks like chicken, but doesn't spoil,' than if you lecture them about its nutritional value," said Wansink.

What's the key take away of this study? Co-author Adam Brumberg says, "If you're trying to convince a friend or family member to join you in becoming a Tofu lover, don't belabor its health benefits; instead focus on it being quick and filling and cooking like chicken. In no time they'll be making Tofu Scramble, Stir Fry and all the other dishes the Tofu lovers in the study listed as big parts of their diets."


'/>"/>

Contact: Nicole Albright
foodandbrandlab@cornell.edu
607-255-7827
Cornell Food & Brand Lab
Source:Eurekalert

Page: 1

Related biology news :

1. Cell resiliency surprises scientists
2. CU-Boulder researchers sequence worlds first butterfly bacteria, find surprises
3. Bonefish spawning behavior in the Bahamas surprises researchers, should aid conservation
4. In surprise finding, blood clots absorb bacterial toxin
5. Stanford researchers surprised to find how neural circuits identify information needed for decisions
6. Surprises discovered in decoded kiwifruit genome
7. Family tree of fish yields surprises
8. Surprise finding reveals how adaptive our immune systems can be
9. Surprise species at risk from climate change
10. Science surprise: Toxic protein made in unusual way may explain brain disorder
11. Peru surprises with 2 new amazing species of woodlizards
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/19/2017)... ALBANY, New York , April 19, 2017 /PRNewswire/ ... highly competitive, as its vendor landscape is marked by ... in the market is however held by five major ... and Safran. Together these companies accounted for nearly 61% ... majority of the leading companies in the global military ...
(Date:4/17/2017)... 17, 2017 NXT-ID, Inc. (NASDAQ: NXTD ... filing of its 2016 Annual Report on Form 10-K on Thursday ... ... available in the Investor Relations section of the Company,s website at ... website at http://www.sec.gov . 2016 Year Highlights: ...
(Date:4/13/2017)... According to a new market research report "Consumer IAM Market ... Authorization), Service, Authentication Type, Deployment Mode, Vertical, and Region - Global Forecast ... from USD 14.30 Billion in 2017 to USD 31.75 Billion by 2022, ... ... MarketsandMarkets Logo ...
Breaking Biology News(10 mins):
(Date:4/20/2017)... ... April 20, 2017 , ... Energetiq Technology , a ... that Chief Executive Officer (CEO) Debbie Gustafson has been appointed to the SEMI ... association connecting the electronics manufacturing supply chain. The mission of the SEMI NAAB ...
(Date:4/20/2017)... April 20, 2017 Dutch philosopher Koert van Mensvoort - ... at the University of Technology in Eindhoven - has written a ,Letter ... he calls on humanity to avoid becoming a slave and victim to its ... ... Dutch philosopher Koert van Mensvoort – founder of the Next Nature ...
(Date:4/19/2017)... ... April 18, 2017 , ... ... has been a key device for generating monodisperse droplets of known diameters for ... and for generating monodisperse solid particles by drying monodisperse droplets. , The ...
(Date:4/19/2017)... ... April 18, 2017 , ... ... Labs . The move comes after the company changed focus to making analytical ... new brand and our new technology,” says CEO Robert Hart. Founders Bernardo Cordovez, ...
Breaking Biology Technology: