Navigation Links
The millennial tofu surprise
Date:7/9/2014

While Tofu is considered a healthy source of protein, that's not why the Millennials are eating it, according to a new study to be presented at Tops Club Inc.'s annual International Recognition Days convention July 10th in Milwaukee.

Tofu's new champion recruits are 20-something women who want dishes that are quick, easy to cook and that can help keep them trim. "They basically seem to care less about any health benefits of Tofu," said lead Cornell researcher Brian Wansink, "They eat it to look good and because it's quick to cook and it's filling."

The study of 502 Millennials comes as a surprise given that most efforts to encourage the adoption of Tofu have focused on nutrition and sustainability promoting it as a high quality, low cost, sustainable protein source. "Millennials are much more likely to eat Tofu if you simply tell them 'It cooks like chicken, but doesn't spoil,' than if you lecture them about its nutritional value," said Wansink.

What's the key take away of this study? Co-author Adam Brumberg says, "If you're trying to convince a friend or family member to join you in becoming a Tofu lover, don't belabor its health benefits; instead focus on it being quick and filling and cooking like chicken. In no time they'll be making Tofu Scramble, Stir Fry and all the other dishes the Tofu lovers in the study listed as big parts of their diets."


'/>"/>

Contact: Nicole Albright
foodandbrandlab@cornell.edu
607-255-7827
Cornell Food & Brand Lab
Source:Eurekalert

Page: 1

Related biology news :

1. Cell resiliency surprises scientists
2. CU-Boulder researchers sequence worlds first butterfly bacteria, find surprises
3. Bonefish spawning behavior in the Bahamas surprises researchers, should aid conservation
4. In surprise finding, blood clots absorb bacterial toxin
5. Stanford researchers surprised to find how neural circuits identify information needed for decisions
6. Surprises discovered in decoded kiwifruit genome
7. Family tree of fish yields surprises
8. Surprise finding reveals how adaptive our immune systems can be
9. Surprise species at risk from climate change
10. Science surprise: Toxic protein made in unusual way may explain brain disorder
11. Peru surprises with 2 new amazing species of woodlizards
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/28/2017)... , March 28, 2017 ... Biometrics), Hardware (Camera, Monitors, Servers, Storage Devices), Software (Video ... and Region - Global Forecast to 2022", published by ... in 2016 and is projected to reach USD 75.64 ... 2017 and 2022. The base year considered for the ...
(Date:3/24/2017)... , Mar 24, 2017 Research and ... Access System Market Analysis & Trends - Industry Forecast to 2025" ... ... to grow at a CAGR of around 15.1% over the next ... This industry report analyzes the market estimates and forecasts for all ...
(Date:3/22/2017)... , March 21, 2017   Neurotechnology ... object recognition technologies, today announced the release of ... (SDK), which provides improved facial recognition using up ... on a single computer. The new version uses ... improve accuracy, and it utilizes a Graphing Processing ...
Breaking Biology News(10 mins):
(Date:8/22/2017)... MA (PRWEB) , ... August 22, 2017 , ... ... new service pipeline built upon patented KBioBox technology, the extended GUIDE-Seq ananlysis. KBioBox ... source GUIDE-Seq computation pipeline to be provide scientists with easy to understand reports, ...
(Date:8/21/2017)... ... August 21, 2017 , ... Baltimore biotech firm, PathSensors, ... to bring its proprietary CANARY pathogen detection technology and high throughput testing solutions ... has purchased an undisclosed number of PathSensors’ Zephyr pathogen detection instruments and will ...
(Date:8/18/2017)... , ... August 18, 2017 , ... ... that they will feature Federal Hybrids, Inc. in an upcoming episode, scheduled to ... , American Farmer will explore Federal Hybrids, the independent, family-owned seed company. Educating ...
(Date:8/16/2017)... PA (PRWEB) , ... August 16, 2017 , ... ... taking part in sessions at the ISPE Annual Meeting and Expo , to ... San Diego Marina. The event’s theme is “Driving innovation to advance patient therapies.” , ...
Breaking Biology Technology: