Navigation Links
The millennial tofu surprise
Date:7/9/2014

While Tofu is considered a healthy source of protein, that's not why the Millennials are eating it, according to a new study to be presented at Tops Club Inc.'s annual International Recognition Days convention July 10th in Milwaukee.

Tofu's new champion recruits are 20-something women who want dishes that are quick, easy to cook and that can help keep them trim. "They basically seem to care less about any health benefits of Tofu," said lead Cornell researcher Brian Wansink, "They eat it to look good and because it's quick to cook and it's filling."

The study of 502 Millennials comes as a surprise given that most efforts to encourage the adoption of Tofu have focused on nutrition and sustainability promoting it as a high quality, low cost, sustainable protein source. "Millennials are much more likely to eat Tofu if you simply tell them 'It cooks like chicken, but doesn't spoil,' than if you lecture them about its nutritional value," said Wansink.

What's the key take away of this study? Co-author Adam Brumberg says, "If you're trying to convince a friend or family member to join you in becoming a Tofu lover, don't belabor its health benefits; instead focus on it being quick and filling and cooking like chicken. In no time they'll be making Tofu Scramble, Stir Fry and all the other dishes the Tofu lovers in the study listed as big parts of their diets."


'/>"/>

Contact: Nicole Albright
foodandbrandlab@cornell.edu
607-255-7827
Cornell Food & Brand Lab
Source:Eurekalert

Page: 1

Related biology news :

1. Cell resiliency surprises scientists
2. CU-Boulder researchers sequence worlds first butterfly bacteria, find surprises
3. Bonefish spawning behavior in the Bahamas surprises researchers, should aid conservation
4. In surprise finding, blood clots absorb bacterial toxin
5. Stanford researchers surprised to find how neural circuits identify information needed for decisions
6. Surprises discovered in decoded kiwifruit genome
7. Family tree of fish yields surprises
8. Surprise finding reveals how adaptive our immune systems can be
9. Surprise species at risk from climate change
10. Science surprise: Toxic protein made in unusual way may explain brain disorder
11. Peru surprises with 2 new amazing species of woodlizards
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/11/2017)... 2017 NXT-ID, Inc. (NASDAQ:   NXTD ... the appointment of independent Directors Mr. Robin D. Richards ... of Directors, furthering the company,s corporate governance and expertise. ... Gino Pereira , Chief ... to their guidance and benefiting from their considerable expertise as ...
(Date:4/5/2017)... 2017 KEY FINDINGS The global ... a CAGR of 25.76% during the forecast period of ... factor for the growth of the stem cell market. ... MARKET INSIGHTS The global stem cell market is ... geography. The stem cell market of the product is ...
(Date:3/30/2017)... The research team of The Hong Kong Polytechnic University ... adopting ground breaking 3D fingerprint minutiae recovery and matching technology, pushing ... for use in identification, crime investigation, immigration control, security of access ... ... A research team led by Dr Ajay ...
Breaking Biology News(10 mins):
(Date:6/27/2017)... ... June 27, 2017 , ... According to a recent report ... do not have negative short- or long-term effects on benthic communities. , ... (PCBs) located at the Puget Sound Naval Shipyard & Intermediate Maintenance Facility in ...
(Date:6/26/2017)... ... 26, 2017 , ... Third Wave Bioactives, LLC announces the addition of Brett ... new business development and ensuring quality customer experience. , Brett brings to ... in technical, marketing and sales roles. “Brett’s background working with customers and eye for ...
(Date:6/23/2017)... (PRWEB) , ... June 23, 2017 , ... ... solutions provider, announced the latest version of LimitLIS®, its rapidly growing Laboratory Information ... speed up user adoption, ensure installation integrity, and provide more customization options. Each ...
(Date:6/22/2017)... NC (PRWEB) , ... June 21, 2017 , ... ... for attracting and hiring top executive talent in the life sciences industry, today ... and Manufacturing company. The partnership takes full advantage of Beaker’s expertise in ...
Breaking Biology Technology: