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The Full Yield, Inc. Launches Breakthrough Collaboration to Put Food Back at the Heart of Healthcare
Date:2/8/2010

DANVERS, Mass., Feb. 8 /PRNewswire-USNewswire/ -- The nation's first fully integrated collaboration between the food and healthcare industries to simultaneously improve health and reduce healthcare spending has been launched by The Full Yield, Inc., www.thefullyield.com.  The Full Yield rolls out in greater Boston this month in an initially exclusive partnership with Harvard Pilgrim Health Care, the top ranking commercial health plan in the U.S., and an inaugural partnership with Roche Bros. Supermarkets, a progressive food retailer.  The Full Yield will be available later this year in other supermarket chains in New England and the company will begin nationwide expansion in 2011.

"America is suffering from and paying for a refined foods diet," said Zoe Finch Totten, The Full Yield founder and CEO.  "This observation is no longer new, but our collaborative model for addressing the problem is very new.  Not only do we make it easier for people to recognize, access and eat healthier foods and to adopt the lifestyle behaviors essential to better health and productivity, we do so in a way that can ultimately unify every individual, organization, community, and industry around improving public health, which in turn will improve our economic and environmental health.  This is not about or for any one player; it is about unifying all parties to correct a complex and systemic problem affecting every single one of us."

Working with health plans, employers, healthcare providers, food manufacturers, food retailers, and food service operators,
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SOURCE The Full Yield, Inc.
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