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The Eye Tribe Demo $99 Eye Tracker at TechCrunch Disrupt Europe and Awards Great Ideas With Free Eye Trackers!

BERLIN, October 28, 2013 /PRNewswire/ --

Danish eye tracking company The Eye Tribe demonstrates the world's first truly affordable eye tracking device, and promise free eye trackers to developers with great ideas for use cases.

     (Photo: )

Award winning startup The Eye Tribe demonstrates their $99 eye tracker on 29 October at TechCrunch Disrupt Europe in the Hardware Alley. Their newly launched pre-order campaign will make truly affordable eye tracking available for developers all over the world for the first time.

The Eye Tribe is looking for the best ways to apply eye control, and today announce a competition for the development community. Developers with great ideas and the ability to create them will be able to enter the competition. Developers with the 20 best ideas will be the first to get their hands on The Eye Tribe Tracker, before it officially starts shipping later this year.

"We want all the best developers around the world to get The Eye Tribe Tracker and start developing games and applications with eye control. We expect to see whole new interaction concepts, when developers get their hands on our technology, which is why we today announce a competition rewarding the best ideas for using our technology with a free eye tracker", says CEO and co-founder of The Eye Tribe, Sune Alstrup Johansen.

The Eye Tribe Tracker comes with a Software Development Kit (SDK) allowing developers to apply eye control into existing applications and games. It only takes a few lines of code to receive a real-time stream of on-screen gaze coordinates.

"Soon, eye tracking will be seamlessly integrated into everyday products such as smartphones and tablets, but we want to be ahead of the curve and make sure that there are apps and games available when the technology is made available in consumer devices," Sune Alstrup Johansen continues.

Initially The Eye Tribe Tracker will work for Windows only, but The Eye Tribe has already showcased their upcoming Android version, and all the core hardware components used in The Eye Tribe Tracker are suitable for integration into mobile devices.  

The competition starts on Tuesday October 29th, and details can be found at The 20 best ideas will be featured on the website and receive a free Eye Tribe Tracker with SDK.


Meet The Eye Tribe at TechCrunch Disrupt in Berlin, 29th of October 2013 and get a live demonstration of The Eye Tribe Tracker in the Hardware Alley.

Watch the product launch video at


The Eye Tribe software enables eye control on computers and mobile devices, allowing hands-free navigation of websites and apps, eye activated login, enhanced gaming experiences, and cloud-based user engagement analytics. The Eye Tribe intends to become the leading provider of eye control technology for mass market consumer devices by licensing software to technology manufacturers.

Four former PhD students from IT University of Copenhagen founded the Eye Tribe during their participation in the European StartupBootcamp Accelerator program in 2011. The team now includes 15 full time employees building eye tracking software. The Eye Tribe has raised seed funding of USD 2.2 Million.

Visit our website for more information:


TechCrunch Disrupt Europe 2013 ( is TechCrunch's inaugural conference in Europe, taking place in Berlin. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate technology-driven disruptions in many industries, while the afternoons are reserved for the Startup Battlefield, where 15 new companies will launch for the first time on stage, selected to present from more than 1,000 applications received from around the world. The winning company will receive a €40,000 grand prize and the Disrupt Cup at the conclusion of the conference. The conference is 26-29 October, 2013 at Arena Berlin, Eichenstrasse 4, 12435 Berlin, Germany.


Press kit available at:

Direct link to product launch video: 


SOURCE The Eye Tribe
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