Navigation Links
The Clorox Company's new indoor allergen product reduces common indoor allergens up to 90 percent
Date:9/8/2008

OAKLAND, Calif., September 8, 2008For allergy sufferers, the choice all too frequently has come down to living without pets or curtains or anything that could trigger indoor allergens. Today, The Clorox Company extends its Anywhere® product line with the launch of Clorox® Anywhere® Anti-Allergen Fabric Spray, a new product to help manage indoor allergens* on fabric surfaces in the home.

Clorox® Anywhere® Anti-Allergen Fabric Spray denatures dust mite matter and pet dander by up to 90 percent. While most indoor allergen sprays trap or hide indoor allergens, Clorox® Anywhere® Anti-Allergen Fabric Spray chemically breaks apart or denatures dust mite matter and pet dander allergens by altering the structure of the allergen protein.

"Replacing the carpet with hardwood floors or keeping the pets from the bedroom may not be options for financial or emotional reasons," said Jon Balousek, VP of Marketing. "Clorox® Anywhere® Anti-Allergen Fabric Spray offers families who want to manage exposure to indoor allergens* another option."

Allergic rhinitis affects an estimated 20 to 40 million people in the United States alone, and the incidence is increasing. In fact, about 15 percent of the population is allergic to cats and dogs and 10 percent is allergic to dust mites. Clorox® Anywhere® Anti-Allergen Fabric Spray works to denature allergens produced from these sources as they make themselves at home in fabrics throughout the house.

Keeps Fabrics Safe and Sound

Allergens thrive on fabrics and soft surfaces in the home making them a critical part of indoor allergen control. In fact, there may be more allergens on fabrics and soft surfaces (bedding, carpets, overstuffed furniture, stuffed toys) than in the air since these are the places dust mites thrive. Dust mites have been detected in 81 percent of television rooms and 80 percent of bedrooms.

Clorox® Anywhere® Anti-Allergen Fabric Spray works directly on these fabric surfaces. It has been surface safety tested on 56 varieties of fabrics, and is safe to use as directed on virtually all fabric surfaces** in the home, including:

  • Cushions
  • Upholstered Furniture
  • Curtains
  • Carpets
  • Bedding
  • Pet Bedding
  • Stuffed Animals


'/>"/>

Contact: Lauren Wasserman
lauren.wasserman@ketchum.com
202-835-7269
Ketchum DC
Source:Eurekalert

Related biology news :

1. Increased allergen levels in homes linked to asthma
2. Animal food allergens unmasked
3. Fujitsu PalmSecure(TM) Wins Network Products Guide 2008 Reader Trust Award
4. New master switch found in the brain that regulates appetite and reproduction
5. Ancient mother spawns new insight on reptile reproduction
6. Trends in prescription medication sharing among reproductive-aged women
7. TVA fertilizer technology used worldwide -- but few new products since 1970s
8. MSU biofilms research helps set standards for everyday products
9. September 2008 Biology of Reproduction highlights
10. MSUs discovery of plant protein holds promise for biofuel production
11. New study shows compounds from soy affect brain and reproductive development
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/11/2017)... 2017 NXT-ID, Inc. (NASDAQ:   NXTD ... the appointment of independent Directors Mr. Robin D. Richards ... of Directors, furthering the company,s corporate governance and expertise. ... Gino Pereira , Chief ... to their guidance and benefiting from their considerable expertise as ...
(Date:4/5/2017)... LONDON , April 4, 2017 KEY ... is anticipated to expand at a CAGR of 25.76% ... neurodegenerative diseases is the primary factor for the growth ... full report: https://www.reportbuyer.com/product/4807905/ MARKET INSIGHTS The ... of product, technology, application, and geography. The stem cell ...
(Date:3/30/2017)... The research team of The Hong Kong Polytechnic University ... adopting ground breaking 3D fingerprint minutiae recovery and matching technology, pushing ... for use in identification, crime investigation, immigration control, security of access ... ... A research team led by Dr Ajay ...
Breaking Biology News(10 mins):
(Date:9/20/2017)... ... ... From industry leaders, sports stars, and Hollywood icons to thousands of everyday, ... had lost all hope. Their stories are told here. , Chapter 13: ... “Neil takes readers on a riveting journey through the past, present and future of ...
(Date:9/20/2017)... ... September 20, 2017 , ... RoviSys, a leading ... today the opening of an office in Taipei, Taiwan. This new location allows ... while developing new relationships in the region. Located in the Neihu area of ...
(Date:9/19/2017)... ... September 19, 2017 , ... Participants of this educational ... fume hood. Along with the advantages and disadvantages of ductless, filtered fume hoods, ... in the laboratory. , Attendees will learn from an industry expert about the ...
(Date:9/19/2017)... ... 2017 , ... VetStem Biopharma ’s CEO and founder, Dr. Bob Harman DVM, MPVM, is ... "Stem Cell Therapy: A Rising Tide". Dr. Harman and Dr. Riordan met in 2003 ... interest in the potential of stem cell therapy and a fast friendship was formed. , ...
Breaking Biology Technology: