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The Clorox Company's new indoor allergen product reduces common indoor allergens up to 90 percent
Date:9/8/2008

OAKLAND, Calif., September 8, 2008For allergy sufferers, the choice all too frequently has come down to living without pets or curtains or anything that could trigger indoor allergens. Today, The Clorox Company extends its Anywhere® product line with the launch of Clorox® Anywhere® Anti-Allergen Fabric Spray, a new product to help manage indoor allergens* on fabric surfaces in the home.

Clorox® Anywhere® Anti-Allergen Fabric Spray denatures dust mite matter and pet dander by up to 90 percent. While most indoor allergen sprays trap or hide indoor allergens, Clorox® Anywhere® Anti-Allergen Fabric Spray chemically breaks apart or denatures dust mite matter and pet dander allergens by altering the structure of the allergen protein.

"Replacing the carpet with hardwood floors or keeping the pets from the bedroom may not be options for financial or emotional reasons," said Jon Balousek, VP of Marketing. "Clorox® Anywhere® Anti-Allergen Fabric Spray offers families who want to manage exposure to indoor allergens* another option."

Allergic rhinitis affects an estimated 20 to 40 million people in the United States alone, and the incidence is increasing. In fact, about 15 percent of the population is allergic to cats and dogs and 10 percent is allergic to dust mites. Clorox® Anywhere® Anti-Allergen Fabric Spray works to denature allergens produced from these sources as they make themselves at home in fabrics throughout the house.

Keeps Fabrics Safe and Sound

Allergens thrive on fabrics and soft surfaces in the home making them a critical part of indoor allergen control. In fact, there may be more allergens on fabrics and soft surfaces (bedding, carpets, overstuffed furniture, stuffed toys) than in the air since these are the places dust mites thrive. Dust mites have been detected in 81 percent of television rooms and 80 percent of bedrooms.

Clorox® Anywhere
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Contact: Lauren Wasserman
lauren.wasserman@ketchum.com
202-835-7269
Ketchum DC
Source:Eurekalert

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