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Tellme Enters Automotive Market
Date:1/9/2009

MOUNTAIN VIEW, Calif., Jan. 8 /PRNewswire/ -- In its first automotive engagement, Tellme(R), a Microsoft subsidiary, is providing voice technology for Ford Motor Company's new SYNC(TM) Traffic, Directions and Information service, unveiled this week at the 2009 International Consumer Electronics Show in Las Vegas.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)

Traffic, Directions and Information is an interactive voice-powered service that expands Ford's SYNC voice-command capabilities. Simply by speaking, motorists can access online services while keeping their eyes on the road and hands on the wheel, including personalized driving directions, traffic reports and information such as business listings, news, weather and sports.

"Tellme's leadership in voice technology made them our choice to provide the front end of Ford's Traffic, Directions and Information service," said Doug VanDagens, director of Connected Services at Ford Motor Company.

According to the Consumer Electronics Association, the average American spends 16.5 hours a week in a vehicle(1). Motorists find it increasingly unacceptable to be cut off from on-demand communication, information and entertainment services while on the go.

However, existing interfaces for computers, mobile phones and navigation devices are often not appropriate in the vehicle. Among car buyers, 80 percent say the availability of connected voice services would be a key deciding factor in which car to purchase, according to Tellme research.

"Voice is the natural interface for in-car experiences, and Tellme is uniquely positioned to deliver services that keep motorists informed, productive and entertained on the road," said Dariusz Paczuski, senior director of Tellme Consumer Services. "Our connected services are transfor
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