Navigation Links
TREW Marketing Webcast Shows B2B Companies How to Reach Technical Audiences

AUSTIN, Texas, July 18, 2012 /PRNewswire/ -- TREW Marketing today announced a new, free webcast discussing how engineers and professionals in B2B technology industries get information and use different media sources. Data for the webcast comes from a recent survey targeting engineers, scientists, and technologists, and addresses marketing media topics ranging from web search habits to use of industry publications and social media.

TREW Marketing, a full-service marketing firm serving B2B technology companies, surveyed more than 100 engineers and professionals in the B2B technology market to gain insight on marketing to technical audiences, media choices, news, the latest communication platforms and industry trends. The agency found that more than 50 percent of technical companies plan to increase marketing budgets in the next 1 to 3 years, and the new webcast gives insight as to how these companies can best maximize their marketing spending to reach a technical audience.

"Engineers and B2B professionals use a variety of constantly evolving media sources to seek technical information," said Wendy Covey, Co-Founder and Principal, TREW Marketing. "With the results of this survey, we provide conclusions that help B2B companies reach their audiences with the most effective marketing activities."

In the webcast, TREW Marketing shares information about respondents' use of web sites to gather information, search habits, and social media preferences. The webcast, along with a downloadable white paper on the topic, is freely available on demand and has three parts:

  • Part 1: How Engineers Stay Informed
  • Part 2: Search Marketing for Engineers
  • Part 3: Social Media – Relevant or Not?

For more information and to view the webcast, readers can visit

Click to tweet: @TrewMarketing Webcast Shows B2B Companies How to Reach Technical Audiences

About TREW Marketing
TREW Marketing, headquartered in Austin, Texas, is a full-service B2B marketing firm uniquely serving leading engineering and scientific companies that target technical markets. TREW uses decades of specialized experience to create custom marketing programs that help customers efficiently and effectively achieve their goals. TREW takes an integrated approach using a wide array of marketing services, including market research, brand identity, positioning and messaging, product launch planning, website strategy and design, search marketing and public relations.

Contact: Wendy Covey, TREW Marketing,, 512-484-5630

Copyright©2012 PR Newswire.
All rights reserved

Related biology news :

1. PuraMed BioScience®, Inc., Launches a Marketing Blitz for LipiGesic® M, Its Clinically-Tested Migraine Pain Reliever in the Denver, CO Region to Coincide with the NACDSs Marketplace 2012 Trade Convention
2. Webcast: Public forum with North Americas environment ministers on community, ecosystem resilience
3. Deadly liver cancer may be triggered by cells changing identity, UCSF study shows
4. Cancer Cell article shows first evidence for targeting of Pol I as new approach to cancer therapy
5. Seabirds study shows plastic pollution reaching surprising levels off coast of Pacific Northwest
6. Mosquitoes -- how we smell is why they bite, research shows
7. Diet of early human relative Australopithecus shows surprises, says Texas A&M researcher
8. Zebrafish research shows how dietary fat regulates cholesterol absorption
9. BUSM study shows role of cellular protein in regulation of binge eating
10. Variations of a single gene can lead to too much or too little growth, study shows
11. DNA evidence shows that marine reserves help to sustain fisheries
Post Your Comments:
(Date:3/31/2016)... , March 31, 2016   ... ("LegacyXChange" or the "Company") LegacyXChange is excited ... of its soon to be launched online site for ... ) will also provide potential shareholders a ... DNA technology to an industry that is notorious for ...
(Date:3/29/2016)... RATON, Florida , March 29, 2016 ... or the "Company") LegacyXChange "LEGX" and SelectaDNA/CSI Protect are ... DNA in ink used in a variety of writing ... theft. Buyers of originally created collectibles from athletes on ... through forensic analysis of the DNA. ...
(Date:3/22/2016)... India , March 22, 2016 /PRNewswire/ ... market research report "Electronic Sensors Market for Consumer ... Proximity, & Others), Application (Communication & IT, ... Geography - Global Forecast to 2022", published ... industry is expected to reach USD 26.76 ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... Md. , June 23, 2016 A person ... from the crime scene to track the criminal down. ... the U.S. Food and Drug Administration (FDA) uses DNA evidence ... Sound far-fetched? It,s not. The FDA ... sequencing to support investigations of foodborne illnesses. Put as simply ...
(Date:6/23/2016)... , June 23, 2016  The Prostate Cancer Foundation (PCF) is ... treatments and faster cures for prostate cancer. Members of the Class of 2016 ... countries. Read More About the Class of 2016 PCF ... ... ...
(Date:6/23/2016)... ... June 23, 2016 , ... Supplyframe, ... of the Supplyframe Design Lab . Located in Pasadena, Calif., the Design ... of how hardware projects are designed, built and brought to market. , The ...
(Date:6/23/2016)... 23, 2016 Apellis Pharmaceuticals, Inc. today ... trials of its complement C3 inhibitor, APL-2. The ... ascending dose studies designed to assess the safety, ... injection in healthy adult volunteers. Forty ... a single dose (ranging from 45 to 1,440mg) ...
Breaking Biology Technology: