Navigation Links
Sustainability solutions need the power of networks
Date:2/21/2011

WASHINGTON, D.C. --- The choices an individual makes about environmental issues are affected by family, friends and others in a person's social network. Michigan State University scientists are studying how to harness the power of social networks to better communicate sustainability science.

"Instead of trying to communicate with thousands of people, we can be more effective by using the structure of social networks to spread information," says Thomas Dietz, MSU assistant vice president for environmental research and a sociologist. "By communicating with the people who influence decisions in a network, we can have a dialogue with them and learn what is important to those groups. The influencers then spread the information to the rest of the network."

Dietz and Adam Henry, assistant professor of public administration at West Virginia University, have organized a symposium, "Social Networks and Sustainability," at this year's annual meeting of the American Association for the Advancement of Science. Symposium speakers are Henry; Ken Frank, MSU professor of measurement and quantitative methods, and fisheries and wildlife; and Mrill Ingram of the University of Wisconsin.

Frank develops mathematical models of social networks, which allows scientists to analyze the effects of social networks using universal, formal terms.

"My work makes explicit what we see in social network diagrams," Frank says. "For example, the diagrams can be used to represent how new knowledge diffuses through a network of stakeholders, and then the influence model can be used to estimate the size the network effect relative to other effects such as exposure to government reports and popular media."

"Ken's models are very helpful for communicating information," Dietz says. "His selection model tells us where people in a network get their information. So now we know who to contact to share information.

"Because we don't know how to deal with all the sustainability challenges we face, we have to learn as we go," he continues. "So we monitor what is and isn't effective and then get the new information out to the networks. There are many practical applications for this research."


'/>"/>

Contact: Jamie DePolo
depolo@msu.edu
609-354-8403
Michigan State University
Source:Eurekalert

Related biology news :

1. Its time to take a unified approach toward measuring sustainability
2. OU establishes a new water and sustainability institute
3. Water, water everywhere focus of new sustainability project
4. U of Minnesota center releases nations first long-term framework for statewide water sustainability
5. Freshwater sustainability challenges shared by Southwest and Southeast, researchers find
6. Scientific Grand Challenges identified to address global sustainability
7. U of I receives $1.5 million to further sustainability in ornamental crop production
8. RIT receives federal grant to construct new sustainability research facility
9. WSU researchers taking sustainability of organic farming to new level
10. ORNL wins 2 awards for sustainability program
11. Ethical issues ignored in teaching, research of sustainability
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/18/2016)... --> --> ... & Unmanned Vehicles, Physical infrastructure and Perimeter Surveillance & Detection ... border security market and the continuing migration crisis in the ... has led visiongain to publish this unique report, ... defence & security companies in the border security ...
(Date:3/14/2016)... -- NXTD ) ("NXT-ID" or the "Company"), a ... airing of a new series of commercials on Time Warner ... st .  The commercials will air on Bloomberg TV, Fox ... Street show. --> NXTD ) ("NXT-ID" or the ... announces the airing of a new series of commercials on ...
(Date:3/10/2016)... 2016 --> ... "Identity and Access Management Market by Component (Provisioning, Directory ... by Organization Size, by Deployment, by Vertical, and by ... The market is estimated to grow from USD 7.20 ... at a Compound Annual Growth Rate (CAGR) of 12.2% ...
Breaking Biology News(10 mins):
(Date:5/23/2016)... LONDON , May 23, 2016 ... Boost Efficiency by 40% - Frontage Implement a Single ... Enforce Quality, Compliance and Traceability Within the Bioanalytical lab ... the United States and China ... deployed across its laboratory facilities. In addition to serving as the ...
(Date:5/22/2016)... ... May 22, 2016 , ... Doctors in Rome say micronutrients found in ... malignant mesothelioma. Surviving Mesothelioma has just posted an article on the new research. ... Department of Clinical Sciences and Translational Medicine evaluated more than 150 studies on polyphenols ...
(Date:5/20/2016)... ... ... Korean researchers say Manumycin A triggers apoptosis, or natural cell death, in malignant ... Surviving Mesothelioma has just posted an article on the new study. Click here ... study on the fact the Manumycin A, a derivative of Streptomyces parvulus, is known ...
(Date:5/19/2016)... , May 19, 2016  AdvancedFlow Systems Inc. ... (AGI), based out of Maple Ridge, ... Ltd. to its existing portfolio of contract manufacturing ... AFS along with its sister companies Surround Technologies ... vertically integrated industrial group that specializes in providing ...
Breaking Biology Technology: