Navigation Links
Study reveals effects of unconscious exposure to advertisements
Date:12/9/2008

Troy, N.Y. Fads have been a staple of American pop culture for decades, from spandex in the 1980s to skinny jeans today. But while going from fad to flop may seem like the result of fickle consumers, a new study suggests that this is exactly what should be expected for a highly efficient, rationally evolved animal.

The new research, led by cognitive scientist Mark Changizi of Rensselaer Polytechnic Institute, shows why direct exposure to repeated ads initially increases a consumer's preference for promoted products, and why the most effective advertisements are the ones consumers don't even realize they have seen.

It has long been known that repeated visual exposure to an object can affect an observer's preference for it, initially rapidly increasing preference, and then eventually lowering preference again. This can give way to short-lived fads. But while this may seem illogical, Changizi argues that it makes perfect cognitive sense.

"A rational animal ought to prefer something in proportion to the probable payoff of acting to obtain it," said Changizi, assistant professor of cognitive science at Rensselaer and lead author of the study, which appears in the online version of the journal Perception. "The frequency at which one is visually exposed to an object can provide evidence about this expected payoff, and our brains have evolved mechanisms that exploit this information, rationally modulating our preferences."

A small number of visual exposures to an object typically raises the probability of acquiring the object, which enhances preference, according to Changizi.

On the other hand, Changizi says overexposure to an object provides the brain with evidence that the object is overabundant, and is likely not valuable, thereby lowering the individual's preference for it.

"An individual's preference for an object based on a large number of visual exposures will almost always take the shape of an inv
'/>"/>

Contact: Amber Cleveland
clevea@rpi.edu
518-276-2146
Rensselaer Polytechnic Institute
Source:Eurekalert  

1

GOOD

Page: 1 2

Related biology news :

1. Rice University study finds possible clues to epilepsy, autism
2. Researchers study virus with unusual properties
3. Nanotechnology culture war possible, says Yale study
4. Gene therapy corrects sickle cell disease in laboratory study
5. USC researchers head global effort to study genetic risks that contribute to psychiatric diseases
6. Study on wildlife corridors shows how they work over time
7. Cell movements totally modular, Stanford study shows
8. New study indicates smallpox vaccination effective for decades
9. Study identifies genetic variants giving rise to differences in metabolism
10. UNC expands brain imaging study of infants at risk for autism
11. Shrimp trawling may boost mercury in red snapper, study suggests
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Study reveals effects of unconscious exposure to advertisements
(Date:5/17/2013)... An international team of scientists using ... cell movement inside a living frog embryo in greater ... method to advance biological research and the search for ... and the Karlsruher Institut fr Technologie in Germany, in ... Department of Energy,s Argonne National Laboratory, released the most ...
(Date:5/16/2013)... to predict the stability of today,s largest ice sheets in ... million years ago, for example when Earth was going ... of a high sea level due to ice sheet collapse ... think that if the world,s largest ice sheets collapsed in ... our modern, progressively warming world. , However, a new ...
(Date:5/16/2013)... do so many sports players and athletes choose to ... study to be published in Psychological Science , ... that it may have to do with their testosterone ... Daniel Farrelly of the University of Sunderland and colleagues, ... in a competitive task had higher testosterone levels than ...
Breaking Biology News(10 mins):New X-ray method shows how frog embryos could help thwart disease 2World's biggest ice sheets likely more stable than previously believed 2High-testosterone competitors more likely to choose red 2
... H. Holmes Pioneer Awards will be presented on April 3 ... The awards honor two recipients who have contributed to the ... will be presented to Lawrence Platt, MD, of the David ... Los Angeles, California. The basic science award will be presented ...
... report that IDO, an enzyme found throughout the body and ... fact essential to the onset of depressive symptoms sparked by ... the Journal of Immunology , is the first to ... induces depressive symptoms in some cases of chronic inflammation. ...
... Boulder, CO, USA - GEOLOGY covers multiple aspects ... "tool" use by the first creatures to walk ... last refuge of the woolly mammoth, and Edwards ... Other topics include glaciation, mineralization, mineral decomposition, degassing, ...
Cached Biology News:AIUM Presents 2009 Joseph H. Holmes Pioneer Awards 2Team identifies a molecular switch linking infectious disease and depression 2Team identifies a molecular switch linking infectious disease and depression 3April 2009 Geology and GSA Today media highlights 2April 2009 Geology and GSA Today media highlights 3April 2009 Geology and GSA Today media highlights 4April 2009 Geology and GSA Today media highlights 5April 2009 Geology and GSA Today media highlights 6April 2009 Geology and GSA Today media highlights 7April 2009 Geology and GSA Today media highlights 8April 2009 Geology and GSA Today media highlights 9April 2009 Geology and GSA Today media highlights 10April 2009 Geology and GSA Today media highlights 11
(Date:5/20/2013)... France (PRWEB) May 20, 2013 On ... this time – in Paris - the beautiful city ... congress chairperson, "Personalized Medicine is revolutionizing the medical world. ... clinical knowledge is the hallmark of this transformation. Much ... care derived from the epidemiologic studies of large cohorts ...
(Date:5/20/2013)... 2013 The World Molecular Imaging Society ... Lisa Baird as Executive Director. Baird will assume ... The WMIS vision is to encompass and promote ... effectively treat diseases in the developed and developing world. ... in 2011 by integrating the Academy of Molecular Imaging ...
(Date:5/17/2013)... 17, 2013 Topricin Pain Relief ... has been listed among nationally recommended over-the-counter (OTC) ... conducted by "U.S. News" Health in collaboration with ... “No. 1 Pharmacists Recommended designation” in the ... OTC brands, and is the only homeopathic formula ...
(Date:5/17/2013)... occurs when the transplant recipient,s immune system identifies the ... was previously thought that T cells, the immune cells ... known as chemokines in order to migrate to the ... of Clinical Investigation , Fadi Lakkis and colleagues at ... chemokine stimulation of T cells is not required for ...
Breaking Biology Technology:The International Congress on Personalized Medicine - Up Close and Personalized 2013 in Paris 2WMIS Appoints Lisa Baird as Next Executive Director 2Pharmacists' Picks: Topical BioMedics' Topricin Listed on Top Recommended OTC Health Products 2
... Chromatography and Mass Spectrometry Application Report , ... Equine serum Acepromazine , Gargi ... Wayne Skinner and Scott Stanley, University of ... , Acepromazine is widely used as a sedative ...
... Chromatography and Mass Spectrometry Application Note , ... Structure Elucidation Metabolite ID Mass Frontier , ... Introduction , ... plays a crucial role throughout its development. In the early discovery phase, ...
... Dirk Chelius, Terry Zhang, and Ken Miller; , ... Key Words Sensitivity Proteomics Finnigan ... LC/MS/MS , Introduction ... have been pushed downward to levels no one would have thought possible only ...
Cached Biology Technology:Determination of Acepromazine and its Major Metabolite in Equine Serum by LC-MS/MS using the Finnigan LCQ Deca XP Plus Ion Trap Mass Spectrometer 2Determination of Acepromazine and its Major Metabolite in Equine Serum by LC-MS/MS using the Finnigan LCQ Deca XP Plus Ion Trap Mass Spectrometer 3Determination of Acepromazine and its Major Metabolite in Equine Serum by LC-MS/MS using the Finnigan LCQ Deca XP Plus Ion Trap Mass Spectrometer 4Analysis of a Verapamil Microsomal Incubation using Metabolite ID and Mass FrontierTM 2Analysis of a Verapamil Microsomal Incubation using Metabolite ID and Mass FrontierTM 3Analysis of a Verapamil Microsomal Incubation using Metabolite ID and Mass FrontierTM 4Analysis of a Verapamil Microsomal Incubation using Metabolite ID and Mass FrontierTM 5Analysis of a Verapamil Microsomal Incubation using Metabolite ID and Mass FrontierTM 6Analysis of a Verapamil Microsomal Incubation using Metabolite ID and Mass FrontierTM 7Analysis of a Verapamil Microsomal Incubation using Metabolite ID and Mass FrontierTM 8Analysis of a Verapamil Microsomal Incubation using Metabolite ID and Mass FrontierTM 9Analysis of a Verapamil Microsomal Incubation using Metabolite ID and Mass FrontierTM 10Fully Automated Nano-Electrospray Coupled with a Finnigan LCQ Deca XP Plus for Sub-fmol Proteomic Analysis 2Fully Automated Nano-Electrospray Coupled with a Finnigan LCQ Deca XP Plus for Sub-fmol Proteomic Analysis 3Fully Automated Nano-Electrospray Coupled with a Finnigan LCQ Deca XP Plus for Sub-fmol Proteomic Analysis 4Fully Automated Nano-Electrospray Coupled with a Finnigan LCQ Deca XP Plus for Sub-fmol Proteomic Analysis 5
The new Silencer siRNA Starter Kit is perfect for researchers new to RNAi. It provides all of the reagents, protocols, and instructions necessary to get underway with siRNA transfection and ensure su...
... Whether your projects are focused on sequencing, ... or in other areas of genomics and ... help you meet your research and manufacturing ... to take your project from beginning to ...
... Research Scale (gram quantities of IgY) ... to Prepare your Antigen), we segregate the appropriate ... eggs. After 3 such eggs are collected (usually ... the injection series. This involves a total of ...
... Protein Solubility Service, We deliversoluble protein ... SOS technology yields the best soluble protein ... on each clone submitted , Powerful results ... new protein Solubility Optimization Service (SOS) uses ...
Biology Products: