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Study: Quebec ban on fast-food ads reduced consumption of junk food
Date:1/19/2012

advertising lobby is very fond of saying bans don't work, that regulations don't work. There's been a huge policy debate as to whether advertising bans work, and that's why we decided to study the Quebec example, because it was brought up a lot by advertisers as proving their point. And what we discovered is, if you're just averaging overall kids, if you don't control for anything, you're just throwing in enough noise so that it's not statistically significant. When we started controlling for things, we realized that there was something else going on."


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Contact: Phil Ciciora
pciciora@illinois.edu
217-333-2177
University of Illinois at Urbana-Champaign
Source:Eurekalert  

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Study: Quebec ban on fast-food ads reduced consumption of junk food
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